Senior Director, GTM Strategy and Marketing OperationsUnited States (Remote)SOCi, the leader in AI‑powered marketing solutions for multi‑location businesses, is currently looking for an experiencedSr. Director of GTM Strategy and Marketing Operationsto be the strategic and operational leader responsible for how Marketing drives pipeline and revenue at SOCi. This role co‑owns the marketing go‑to‑market strategy with the Head of Demand Generation, ensuring alignment between strategic direction and program execution across all channels and motions.This leader owns marketing planning, forecasting, performance management, and investment allocation while partnering closely with Demand Generation to translate strategy into high‑impact programs that deliver pipeline and revenue.Operating at the center of Marketing, Sales, and RevOps, this role ensures that GTM strategy is clear, data‑driven, and effectively executed at scale. This role directly manages the Director of Marketing Operations/GTM Engineering and is accountable for ensuring the systems, data, and infrastructure are aligned to support the strategy and scale execution.SOCi expects to pay a base salary in the range of $150,000 - $190,000 USD base plus bonuses. Within the range, individual pay is determined by factors such as job‑related skills, experience, and relevant education or training.Who We AreSOCi is redefining how multi‑location enterprises achieve local and AI search visibility with the world’s first agentic workforce. Built specifically for distributed brands, SOCi’s brand‑trained agents are guided by a unified visibility engine that autonomously executes and optimizes local marketing work across AI search, GEO ecosystems, social, and reviews — ensuring every location is visible, discoverable, and growing in today’s geo‑driven landscape. Trusted by leading brands like Ford, Ace Hardware, and Liberty Tax, and recognized by Fast Company as one of the World’s Most Innovative Companies, SOCi transforms marketing from software you manage into work that gets done — intelligently, consistently,



and at scale.How You’ll Make an ImpactCo‑Own Marketing GTM Strategy (with Head of Demand Generation)Partner with the Head of Demand Generation to define how Marketing drives pipeline and revenue across inbound, outbound, ABM, and enterprise motionsAlign on ICP prioritization, segmentation, channel mix, and campaign strategyEnsure tight connection between strategic direction and program executionOwn Forecasting, Targets & PerformanceOwn marketing pipeline targets, forecasts, and performance against planDevelop and manage models for pipeline generation, conversion, and ROI across channelsProvide visibility into performance and ensure both strategy and execution are aligned to hit targetsOwn Investment Strategy (Tech + Budget Allocation)Own and manage the marketing technology budget and overall investment strategyPartner with Demand Gen and Finance to allocate budget across channels, programs, and toolsContinuously evaluate ROI and reallocate resources to maximize pipeline and efficiencyTranslate Strategy → Execution Through PartnershipDefine priorities and strategic direction while partnering with Demand Generation on executionSet priorities for the Director of Marketing Operations / GTM Engineering to enable scalable executionEnsure systems, automation, and measurement frameworks support both strategy and program needsDrive Cross‑Functional GTM AlignmentAlign with Sales and RevOps on targets, SLAs, and conversion expectationsInfluence sales follow‑up, routing, and coverage to improve funnel performanceRepresent marketing strategy in broader GTM and revenue planning discussionsInsights & OptimizationTurn data into actionable insights that inform both GTM strategy and demand generation executionIdentify funnel gaps and prioritize improvements in partnership with Demand GenBring a strong POV on where to invest, scale, or pull backWhat You’ll Need to be SuccessfulRemote Opportunity :



Ability to work 100% remotelyMust Have :8–12+ years in B2B SaaS marketing strategy, revenue/marketing operations, or demand generation leadershipDeep technical expertise across CRM platforms, marketing automation suites, and workflow orchestration tools to enable seamless systems integrationProven ownership of pipeline targets and marketing‑driven revenue outcomesStrong experience with forecasting, funnel modeling, and performance managementDeep understanding of multi‑channel GTM (inbound, outbound, ABM, enterprise sales cycles)Experience managing marketing budgets, including technology and media investmentAbility to influence cross‑functional stakeholders (Sales, RevOps, Finance) without direct authorityStrong analytical and strategic thinking paired with enough operational fluency to guide executionWillingness to adapt to changes in the job description as deemed necessary by the business and accept all other duties as assignedThis position will remain open with applications due by June 7, 2026.What SOCi Provides to YouComprehensive Benefits Package (full‑time permanent, non‑contract roles only)Health insurance plans, dental, and visionWellness incentives401(k) plan with employer matchFlexible Work Environment (full‑time, non‑contract roles only)Adaptable paid time offQuarterly wellness daysPaid holidaysEmpowering Career Growth and SuccessWhat’s Important at SOCiLed by a team of industry experts, SOCi is leading the pack in agentic marketing for multi‑location brands. Our passionate team of SOCialites work from home around the globe! Our collaborative, dynamic culture allows our teams to work cross‑functionally and optimize productivity. We are a fast‑paced, agile environment where thought leadership and input are encouraged. If you are looking for a place where you can come and make a difference in the way enterprise organizations utilize social technology, then SOCi is for you. Visit soci.Ai for more information.As set forth in SOCi’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.#J-18808-Ljbffr

📌 Senior Director, Gtm Strategy And Marketing Operations - $150,000 - $190,000 A Year - Remote (Winnipeg)
🏢 SOCi
📍 Winnipeg