OverviewWHAT ON EARTH IS DECIEM?We are a collective of disrupters and doers, of creatives and scientists, with a mission to reimagine the world of beauty. We are growing rapidly and we’re looking for someone who shares this vision and wants to grow with us.We are DECIEM, The Abnormal Beauty Company. Since inception, our vertically integrated structure, including our own laboratories, manufacturing, retail stores, and brand infrastructure, have enabled us to rapidly identify opportunities and deliver quality. Home to The Ordinary, NIOD, AVESTAN, and other emerging brands, our goal is to create with purpose. We were founded on the principle of doing everything that others don’t. Because normal gets you nowhere.This is a hybrid role, based 3 days out of ourTorontooffice.RoleSenior Manager, CRM - Globalreports into the Senior Director of Online Marketing and will oversee the development and implementation of the Customer Relationship Management (CRM) strategy across the organization. The role focuses on driving customer engagement, retention, and loyalty by leveraging CRM tools and data insights to deliver personalized and effective customer experiences. The ideal candidate will have a strong background in CRM and data analytics, with a proven track record in leading high performing teams.Pay rangeThe anticipated base salary for this position is $115,000-$135,000. Exact salary depends on factors such as experience, skills, education, and budget. Salary range may vary based on geographic location.What you’d be doing in this roleManage the annual CRM strategy that supports the Deciem business, while optimizing for KPIs such as retention, monetization, and engagementPlan and execute our CRM calendar, driving continuous improvements through testing and optimization (creative, copy,



send times, segmentation, etc.)Develop a robust customer segmentation and personalization strategy, leveraging data such as cookies, favourites, surveys, and past purchasesMap and optimize customer journeys to ensure seamless and positive interactions at all touchpointsCreate and execute a loyalty strategy to increase customer retention, engagement, and lifetime value, while growing our subscriber base and user accountsDeliver best-in-class email executions, working with design on new email modules, and inspiring our copywriters with elevated briefs and exciting content topicsDevelop and maintain dashboards and reports to monitor CRM performance, providing actionable insights to steer email strategyTrack, report and improve performance metrics of campaigns and automations, including KPIs for repurchase rate, engagement, and customer lifetime valueAnalyze customer data and campaign performance to identify trends, insights, and opportunities for improvementPresent findings and recommendations to senior management to facilitate strategic, data-backed decision-makingSkills and qualifications8-10 years of marketing experience with a focus on email and content-based marketing, lifecycle marketing, and acquisition marketing. At least 5+ years of proven people management experienceCritical thinking and data literacy, with ability to transform data into valuable, relevant,



and visually intuitive insightsStrong analytical skills with ability to draw conclusions and make data-driven recommendationsUnderstanding of international data laws (CASL, GDPR, etc.)Experience with Salesforce Marketing Cloud (Journey Builder, Email Studio), web analytics (Google Analytics, Adobe Analytics) and HTML is an assetSolid organization and time management skills, detail oriented and able to work in a demanding, fast-paced environmentWhat you’ll gain by joiningThere are many benefits to being a DECIEM team member:Generous Vacation & Personal Days, plus additional time off for volunteering and other occasions6 months of paid time off for current parents (inclusive of all genders)Work from anywhere 4 weeks per yearA hybrid work model (for applicable roles)Summer Fridays - get off at 1pm during the summer (for applicable roles)A dog-friendly officeEmployee Assistance Program including mental health careAccess to Development Grants and LinkedIn LearningGenerous discount on DECIEM products for you, your family, and your friendsValues and commitmentsDefy ConventionMake it realPlay in the greyBuild BridgesBe the rabbitDECIEM is committed to diversity, equity, and inclusion (DEI). We are an equal opportunity employer and prohibit discrimination based on age, colour, disability, national origin, race, religion, sex, gender, sexual orientation, and any other legally protected class. We are also committed to creating an inclusive and accessible workplace. If accommodations are needed during recruitment, please let us know.How to applyThank you for reading. If you are interested, please submit your resume. Only shortlisted applicants will be contacted.#J-18808-Ljbffr

📌 Senior Manager, Crm - Global - C$115,000 - C$135,000 A Year (Winnipeg)
🏢 DECIEM
📍 Winnipeg