Join Sobeys Inc. as a Media Planner and play a critical role in shaping advertising strategies across Canada. Utilize your expertise to manage budgets and develop impactful media plans. As a Media Planner, your focus will be on optimizing media buys and ensuring ad effectiveness through comprehensive planning.
You'll engage with clients and manage vendor relationships, ensuring that all advertising efforts align with their objectives. This role requires robust analytical skills and the ability to communicate strategies effectively. Key Responsibilities:
Develop and optimize media plans for clients' advertising needs
Manage overall ad budget and inventory capacity
Execute media buys across various digital channels
Provide recommendations on audience targeting and strategy
Collaborate with vendors for comprehensive media planning Requirements:
3+ years of media planning and buying experience
Familiarity with ad tech tools like GAM360
Bilingual in French and English
Solid project management and analytical skills
Experience with offsite advertising platforms Your strategic talents and media knowledge will help Sobeys exceed advertiser expectations and enhance brand presence.