This role focuses on auditing and optimizing Google Ads conversion tracking for a GoDaddy-hosted website. The specialist will ensure accurate lead tracking for form submissions, thank-you pages, phone calls, and other key actions to support robust reporting and Smart Bidding strategies. The position requires a detail-oriented approach to reviewing and resolving issues across Google Tag Manager, Google Ads, GA4, and Consent Mode configurations, with the goal of delivering reliable data for marketing performance.

Deliverables

- Audit existing Google Ads conversion actions, GTM container, GA4 setup, and Consent Mode configuration
- Identify and resolve discrepancies in lead tracking and reporting
- Implement and test lead tracking for form submissions, thank-you pages, and phone calls via GTM
- Set up Enhanced Conversions and configure Consent Mode v2 as needed
- Conduct thorough testing using GTM Preview, Tag Assistant, and real test conversions
- Provide transparent documentation of all changes and ongoing maintenance requirements

Requirements





- Proven expertise in Google Tag Manager, Google Ads conversion tracking, and GA4
- Strong understanding of Consent Mode and Enhanced Conversions
- Experience with GoDaddy website integrations and troubleshooting
- Ability to diagnose and resolve tracking discrepancies efficiently
- Familiarity with Smart Bidding and performance reporting best practices
- Excellent attention to detail and documentation skills
- Availability for remote collaboration and timely project delivery

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📌 Freelance Digital Marketing – Conversion Tracking (Canada)
🏢 Twine
📍 Canada