Drive marketing performance insights as Senior Manager of Marketing Analytics at Optro. This remote role focuses on leveraging data for campaign success and funnel health across organic channels.

In this pivotal position, you will lead marketing analytics for Optro, an industry leader leveraging AI-powered GRC Intelligence platforms. With at least 7 years of hands-on experience, including 2 years in leadership roles, you will create robust analytics frameworks, ensuring marketing efforts align with growth objectives. Collaborate with Demand Generation and Events teams to analyze performance metrics and enhance decision-making processes using advanced data practices.

Key Responsibilities
Own comprehensive marketing performance measurement




Enhance attribution frameworks and budget allocation
Apply AI to forecasting and channel optimization
Create dashboards for real-time insights
Produce executive-level reports for strategic planning

Requirements
Minimum 7 years in marketing analytics or related fields
Solid SQL skills for data manipulation
Proven experience with B2B attribution models
Hands-on knowledge of AI applications in marketing
Excellent communication for presenting complex data

Elevate Optro's marketing analytics through cutting-edge data strategies and contribute to a high-growth setting.

📌 Senior Manager Of Marketing Analytics Winnipeg
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📍 Winnipeg