Toronto, ON (Canada)We are Trader, a Canadian leader in digital automotive solutions. Our flagship brands —AutoTrader.Ca, AutoSync, Dealertrack Canada and CMS— help Canadians buy, sell, and finance vehicles with confidence.AutoTrader.Cais Canada’s largest automotive marketplace, with over25 million monthly visits .As part ofAutoScout24 group, Europe’s largest online car marketplace, we’re shaping the future of automotive retail in Canada and beyond.Join us on our journey as we bring together the best of Europe and North America to shape the future of automotive retail.Location and Work ModelThis role is based in Canada with hybrid work options from one of our offices:Head Office: 405 The West Mall, Suite 110, Etobicoke, ON M9C 5J1Toronto Office: 20 Queen Street West, 28th Floor, Toronto, ON M5H 3R3What you’ll doOwn the creation, updating, and quality assurance of automotive advice content and SEO-focused product pages by developing a deep understanding of customer needs, search intent, and user journeysBrief, manage, and collaborate with external content agencies and freelance partners to ensure timely delivery of high-quality, SEO-optimized content aligned with quality standardsApply a data-driven approach to topic research, content ideation, and optimization to improve engagement and performanceLeverage AI-driven content creation and optimization techniques to improve discoverability and visibility across LLMs and AI-powered platforms, ensuring content is structured, authoritative, and aligned with emerging search and AI consumption patternsIdentify SEO/AI opportunities and conduct research for new and existing content using advanced software such as Semrush, SISTRIX, Ahrefs, Ryte, and similar platformsCollaborate with international stakeholders within the AutoScout24 Group to align content initiatives across marketsMonitor trends in automotive, mobility,



and car-related topics and translate insights into relevant, high-impact contentActively contribute to and collaborate within a global content and SEO network, sharing learnings, standards, and best practices across international marketsWhat you’ll needMinimum 3 years of relevant qualified experience in SEO, content marketing, or an online editorial environment, with exposure to AI-driven content or optimization tools considered an assetBachelor's degree in Marketing, Business, Journalism, Computer Science, or a related field, or equivalent practical experienceStrong knowledge of current SEO/AEO best practices and content optimization methodologiesExperience with SEO/AEO and web analytics tools such as Screaming Frog, SISTRIX, Google Analytics, or comparable platformsFamiliarity with HTML and modern content management systemsExcellent written and verbal communication skillsStrong analytical mindset with attention to detailHigh motivation to learn and adapt in a fast-paced digital environmentGenuine interest in cars, mobility, and automotive industry trends, with prior knowledge considered a plusLanguage SkillsProfessional proficiency in English (written and spoken)Professional proficiency in French (written and spoken)Reporting LineReports to the Team Lead, Content, based at the global headquarters in MunichWhat’s in it for youEmployee and Family Assistance programVirtual wellness eventsRegular internal training programsFinancial planning with 3% matching PensionAnnual bonus structureCompensationThe expected compensation for this position is: [80K-85K Base]For a career where you can drive our business and shape your future, apply now.Use of Artificial Intelligence in Hiring: We use artificial intelligence (“AI”) in our hiring process, including to screen, assess, or select applicants for this position.Vacancy Status: This job posting is for an existing vacancy.#J-18808-Ljbffr

📌 Toronto, On (Canada) - C$80,000 - C$85,000 A Year (Winnipeg)
🏢 Trader
📍 Winnipeg