27 Aug
|
The Pursuit Agency
|
Dorval
27 Aug
The Pursuit Agency
Dorval
Our client, a large multi channel product and service organization is looking for a Marketing Analytics & Insights qualified to join their team.You will support data-driven campaign strategy and execution. You will also partner with marketing stakeholders to deliver insights, optimize targeting, and improve campaign performance through advanced analytics.Key ResponsibilitiesCollaborate with stakeholders to define campaign objectives, audiences, and data requirementsBuild customer profiles using first- and third-party dataDevelop and automate campaign lists and Power BI reportingSupport campaign design, including segmentation, test/control frameworks, and performance measurementTranslate data into actionable insights to inform marketing strategyIdentify data gaps and recommend enhancements to improve analytics capabilitiesContribute to best practices, documentation, and continuous improvement initiativesQualificationsBachelor’s degree in a quantitative field (e.G.,
Mathematics, Statistics, Engineering, Commerce)5+ years of experience in database marketing and marketing analyticsStrong proficiency in SQL/SASExperience with Power BIProven ability in campaign targeting, segmentation, and performance analysisExperience with third-party data (e.G., PRIZM) and SAS certification are assetsSkillsStrong analytical and problem-solving abilitiesHigh attention to detail and data accuracyEffective communication skillsAbility to work independently in a quick-paced environmentAdditional InformationSalary up to $91K/yr + Bonus + BenefitsThis is replacing an existing position.AI note taking may be used by Pursuit Agency in the interview process. AI could be used by our clients in their interview process.#J-18808-Ljbffr
📌 Marketing Analytics & Insights Consultant - $91,000 A Year (Dorval)
🏢 The Pursuit Agency
📍 Dorval