Established in 2004,OLIVERis the world’s first and only specialist in designing, building, and running bespoke in‑house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.As a part ofThe Brandtech Group, we’re at the forefront of leveraging cutting‑edge AI technology to revolutionise how we create and deliver work. OurAI solutionsenhance efficiency, spark creativity, and drive insightful decision‑making, empowering our teams to produce innovative and impactful results.Role:Data AnalystAbout the roleAs the only company to exclusively design, build and run in‑house marketing agencies, OLIVER (part of the Inside Ideas Group) holds a unique position in the market. We are pioneering the future of generative AI with our brand‑new global AI studio function. As a Content Optimisation Analyst, you will uncover insights to drive peak performance of our content and shape GenAI Creative Optimization/Performance for one of the world’s most renowned FMCG brands.What you will be doingSet, track and evaluate KPIs/effectiveness of cross‑channel Gen AI content (pilots, campaigns and overall programmes).Craft test‑learn‑optimize plans to drive continuous content improvements and provide robust learning outcomes.Combine diverse data sources (including generation of meta data) to provide an actionable picture of content performance that empowers data‑driven decision‑making.Utilise various measurement techniques to evaluate effectiveness,



from last‑click attribution to brand lift studies and MMM.Analyse performance data and map it to creative recommendations, uncovering insights and opportunities to optimise content.Maximise in‑platform audience insights and integrate external sources (social listening, search, panel data) for improved audience understanding and creative outputs.Design and maintain dashboards for real‑time performance tracking.Craft analytics solutions, including pre‑trained predictive models and bespoke models, to unlock better creative outputs.Explore and assess emerging data analytics capabilities of Gen AI platforms, leading innovation in content analytics and optimisation.Stay at the forefront of AI and data analytics advancements, identifying novel approaches to enhance analytics and creative outputs.What you need to be great in this roleHands‑on experience with major LLMs and other providers for analytics, data and insight work.Strong analytics and data‑driven experience, driving insights that push boundaries.Demonstrated expertise in setting diverse measurement frameworks for content across digital media, brand and meta data.Innovative approach to data and consumer insights,



pioneering new paths to success.Interest in applying data to understand audience behaviour.Deep understanding of ad account setups, metrics, evaluation and how this drives results.Proficient at aggregating multiple data sources to evaluate effectiveness.Proficiency with tools such as Brandwatch, Global Web Index and Audiense.Excel in data storytelling for non‑technical audiences.Keenness for detail and critical thinking, driving impactful decision‑making.Comfortable thriving in a fast‑paced, changing setting.Thirst for continual learning and pushing boundaries.Collaborative, open‑minded approach fostering teamwork and excellence.Base salary range: $76,500.00 – $85,500.00 CAD (varies by location, level, experience). See full compensation package for details.Our values shape everything we doBeImaginativeto push the boundaries of what’s possible.Bealways learning and listeningto understand.Beactively pro‑inclusive and anti‑racistacross our community, clients and creations.OLIVER, a part of the Brandtech Group, is an equal‑opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential. All applicants will be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.OLIVER has set ambitious environmental goals around sustainability, with science‑based emissions reduction targets. We embed sustainability into every department and every stage of the project lifecycle.#J-18808-Ljbffr

📌 Marketing Data Analyst - C$76,500 - C$85,500 A Year (Winnipeg)
🏢 OLIVER
📍 Winnipeg