Who we areFairstone Bank and its family of brands are united in delivering innovative, accessible and reliable financial solutions that enable Canadians to reach their goals. Over the years, our brand family has grown. In 2024, Home Trust Company, Home Bank and Oaken Financial became part of the Fairstone Bank family of brands, alongside Fairstone, EdenPark and Fig. Together, we are the leading alternative lending bank in Canada. We have the collective experience and expertise to better serve our customers and foster our partners’ growth. With a diverse suite of products like residential and commercial mortgages, consumer deposits and GICs, credit cards, retail and automobile financing, personal loans and digital lending, we offer financial solutions tailored to all Canadians, including newcomers, small‑business owners, smart investors and savvy consumers. Backed by nearly a century of lending experience through its legacy companies, Fairstone Bank and its brand family are proud to be Canada’s leading alternative lending bank.About the roleGo‑to‑market strategiesCreate and execute go‑to‑market strategies, developing briefing templates and detailed project timelines that ensure alignment and timely delivery of marketing initiativesCollaborate with the marketing team in the delivery of superior marketing initiativesPartner with key stakeholders to effectively understand business objectives and identify marketing strategies to achieve targetsCreate and maintain a calendar of integrated marketing campaigns that support achievement of sales targets, collaborating with Creative and Digital marketing team members on the implementation of campaigns that meet or exceed KPIsTrack marketing performance against KPIs, working as a dynamic team to identify and solve gapsLead consumer research efforts to inform positioning and awareness, enhance value proposition, and increase customer satisfactionInfluence budget allocation and resource planningEvaluate and implement emerging AI technologies to enhance marketing efficiency and innovationProduct marketingSupport product initiative rollout including product enhancements and developmentsIdentify in‑product marketing opportunities to communicate effectively with customersDevelop new strategies to support product adoption with customersCreate go‑to‑market strategies for cross and up‑sell with Fairstone Bank productsCross‑functional collaborationWork closely with digital and creative team on social media and UGC strategy, enabling marketing strategies that are aligned with our overarching branding and marketing strategyCollaborate with brand marketing team to ensure all marketing strategies contribute to our over‑arching brand narrativePartner with external agencies, vendors, and media partners to execute marketing campaigns and initiatives effectivelyParticipate fully as a member of the team to support a positive work workplace that promotes service to the business, quality, innovation and teamworkCustomer contact strategySupport the Sr. Manager, Marketing, in the development of a customer contact strategyUnderstand and manage customer communications, including operational contactsCollaborate with the brand and creative team to ensure customer touchpoints consistently ladder up to our brand and product value propositionAdhere to identified approval process for all external‑facing marketing communicationsWhat we’re looking forUniversity Degree, 3+ years of experience in marketing strategy or related rolesProven track record of developing and executing successful marketing campaignsExperience in both digital and traditional marketing channels, including social media, advertising, and content marketingFamiliarity with customer and market research, insights analysis and research‑based strategy developmentExcellent written and verbal communication skills, with the ability to craft compelling narratives and communicate effectively to various stakeholdersAbility to stay organized under conditions of multiple tasks and tight deadlinesFinancial services industry background an asset (mortgage and consumer deposits specifically)French language skills an assetWhat you’ll love about working hereAward‑Winning Culture: We’re proud to be recognized as a Great Place to Work Canada 2025 and one of Montreal’s Top Employers 2025 by Canada’s Top 100 Employers.Work‑Life Balance: Enjoy flexibility with our hybrid work model designed to support your lifestyle.Time to Recharge: Generous vacation based on your role, statutory holidays,



plus 6 wellness days to prioritize your well‑being.Compensation Package: Competitive base salary plus an annual incentive bonus tied to performance.Comprehensive Benefits: Robust health and dental coverage through Manulife, as well as virtual healthcare through Dialogue.Future‑Ready Savings: Group Retirement Savings Plan with up to 7% employer match.Exclusive Perks: Discounts from top retailers via WorkPerks, plus location‑based perks like gym memberships and Toronto Bike Share.On‑Site Fitness: Gym access at our London and Montreal offices.Continuous Growth: Education Assistance Program and Fairstone Academy for training and skill development.Family Support: Parental leave top‑up program to help you during life’s big moments.Community Impact: One paid volunteer day to give back to causes that matter to you.For more information on who we are as an employer click here.What you can expect – pay & processExpected base salary range is $83,000 – $110,000, plus the opportunity to earn an annual incentive bonus tied to performance.This posting is for an existing vacancy within our organization.Artificial intelligence may be used in parts of the recruitment process.All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire.If what you read excites you, we’d like to hear from you! Please submit your application and we’ll contact you if you become selected for first stages of the interview process.En savoir plus : https://www.Fairstone.Ca/fr/a-propos/preteur-canadienSuivez-nous sur LinkedIn : https://www.Linkedin.Com/company/fairstone/mycompany/Veuillez svp nous communiquer votre langue de préférence, entre le français ou l’anglais lors de votre application.La Financière Fairstone souscrit au principe d’égalité d’accès à l’emploi. Par conséquent, nous prendrons des mesures raisonnables d’adaptation pour répondre aux besoins des personnes handicapées. Les personnes autochtones, membres d’une minorité visible et handicapées sont invitées à postuler en toute confiance.#J-18808-Ljbffr

📌 Spécialiste, Marketing-Fr - C$83,000 - C$110,000 A Year (Winnipeg)
🏢 Fairstone Bank
📍 Winnipeg