Join Payworks as a Marketing Performance & Analytics Specialist and make an impact through data-driven marketing insights. This hybrid position focuses on funnel analytics and performance reporting. This role, reporting to the Senior Manager of Growth Marketing, empowers you to oversee demand stream analytics while evaluating campaign effectiveness. Your analysis will help optimize spending and enhance overall marketing performance across various channels. Key Responsibilities:
Generate full-funnel performance reports across all demand streams
Maintain integrity in channel and campaign attribution
Provide actionable insights for budget redirection
Conduct A/B testing and document findings
Utilize audience data for effective campaign segmentation Requirements:
Over 5 years of experience in performance marketing
Familiarity with paid advertising platforms
Solid skills in Salesforce reporting
Hands-on experience with testing frameworks
Effective communicator with analytical mindset Contribute to Payworks' success by driving informed marketing strategies in this vital analytics role.

📌 Payworks Marketing Performance Analyst Calgary
🏢 Payworks
📍 Calgary