Join HomeEquity Bank as the Manager of Brand Marketing Strategy, responsible for enhancing brand loyalty among Canadians aged 55 and better. This role blends strategic oversight with tactical execution to build brand consideration. You will oversee the management of brand marketing campaigns that align with HomeEquity Bank's mission.

Your experience in brand-led initiatives will be critical in translating complex financial concepts into engaging narratives. A team-oriented approach with internal and external partners will ensure brand integrity and relevance. Key Responsibilities:
Develop brand strategies that align with market insights
Lead the creation of brand collateral for diverse channels
Partner with teams to deliver integrated marketing campaigns




Manage daily budgetary requirements for brand initiatives
Monitor and optimize brand campaign metrics and performance Requirements:
8+ years of marketing experience, including brand campaigns
5+ years in brand marketing leadership roles
Robust skills in communication and brand narrative creation
Deep understanding of consumer insights measurement
Ability to oversee team dynamics and foster collaboration Utilize your brand marketing expertise to influence and enhance HomeEquity Bank's position in the market.

📌 Manager Of Brand Marketing Strategy Toronto (Canada)
🏢 Homeequitybank
📍 Canada