JOEY Restaurant Group is looking for a Brand Marketing Manager to lead the planning, development and execution of multi-channel integrated marketing initiatives across all brands (JOEY Restaurants, LOCAL Public Eatery, SALTLIK). This position plays a pivotal role within the Marketing Department, and partners closely with Operations, cross‑functional teams, and external partners to deliver cohesive, on‑brand, and operationally‑sound marketing programs.The ideal candidate is a data‑driven leader, strategic planner, and a strong operator – comfortable managing complex timelines, translating brand marketing and menu campaign strategies into compelling guest‑facing plans.This is an in‑office role based in Vancouver, BC.Annual Compensation Range$50,000 – $100,000 / yearThe salary range is dependent on skill and work experience.ResponsibilitiesMenu & Seasonal Campaign OwnershipLead seasonal and annual campaign programming across Canada and the US, owning marketing strategies, project budgets, execution and post analysisDevelop creative briefs that are grounded in guest insights, storytelling and business objectivesPartner with internal teams and external agencies to deliver scalable content, innovative creative, and cohesive go‑to‑market plans that drive engagement and conversionsUse data and insights to inform optimization and recommended actionsEnsure consistency of brand voice, visual identity, and guest experience across all campaign touch pointsExternal PR & Media ManagementManage the PR agency and media partners to support brand storytelling, seasonal launches and key initiativesOversee media outreach and coordination,



as well as performance reportingStakeholder & Operations CommunicationAct as a key Marketing partner to Operations and cross‑functional stakeholders, ensuring alignment and readiness for all launchesDevelop clear communication materials and timelines to support successful in‑store executionProactively identify risks, dependencies and operational constraints, managing them through thoughtful planning and communicationReporting & Performance AnalysisManage brand and sales KPIs, and coordinate campaign performance analysis, including sales impact, guest engagement and channel effectivenessDevelop clear, actionable post‑campaign insights to inform future planning and optimizationOwned Website Brand ExperienceEnsure content accuracy and integrity, visual consistency, and alignment with current brand and campaign contentPartner with the digital agency to manage accessibility, enhancements and optimizationsTeam Leadership & DevelopmentFoster professional growth and build a culture of high performance, collaboration and excellence within the Marketing teamBuild and evolve smart processes and planning frameworks that enable efficient execution and cross‑functional collaborationDefine and implement performance systems, including KPIs and reporting standards to measure impact and continuously improve marketing effectivenessDesign systems that reduce manual effort, mitigate risk and support faster,



more consistent executionRequirementsExperience & Education– 5+ years of relevant experience (preferably at a creative agency, or within hospitality, consumer or brand marketing), with a bachelor's degree in marketing or related fieldA Seasoned Marketer– Well‑versed with leading marketing programming and content channels with multiple stakeholders, including in‑store, digital (email, social, paid media, online ads, search), print, out‑of‑home and experientialEqual Parts Strategic & Creative– A creative thinker who can still have their eye on the strategy prizeLeadership & Team Collaboration– Ability to forge strong relationships at all levels through a fearless sense of people leadership, dedication to the team and effective collaborationData‑Obsessed– Strong analytical skills with the ability to translate data into insights and recommendationsPassion to Win– Continually re‑imagining marketing, develop new ideas and define best practices to contribute to a high‑performance cultureBenefitsExtended health, dental, life insurance, long‑term disability, AD&DOngoing Leadership Development CoursesEnjoy 50% of ffood & beverage at any JOEY Restaurants, LOCAL Public Eatery, SALTLIK or Earls Restaurants location (some restrictions apply)Pursue personal and career development through a Coaching Partnership. Being paired with a coach will give you ongoing support and feedback so that you can pursue your life goalsIndustry partner incentivesReferral bonus programsJOEY Restaurant Group is an Equal Employment Opportunity EmployerJOEYRestaurant Group provides reasonable accommodations to qualified applicants and employees, including due to disabilities, medical conditions, and religious beliefs and practices.#J-18808-Ljbffr

📌 Brand Marketing Manager - C$50,000 - C$100,000 A Year (Winnipeg)
🏢 JOEY Restaurant Group
📍 Winnipeg