Job DescriptionBe a key member of the Sonnet CRM team and collaborate with multiple stakeholder teams to support the creation of high-value, high-performance digital communications and customer journeys. Help the CRM channel team to maximize revenue opportunities, acquire current prospective customers, nurture relationships with existing customers, build brand advocacy and loyalty. Support company-wide initiatives through a deep understanding of customer needs, customer and lead behaviour, and impact to profitability.What To ExpectStrategy & PlanningOptimize CRM strategy and communications plans that leverage the customer journey to build authentic relationships with customers and drive business resultsContinue to build new lead/customer journeys in Salesforce Marketing Cloud as the business grows as well as marketing campaigns to grow profitable customer baseBuild and plan content calendar for the year, and keep track of emails created in CRM systemLiaise within CX team as well as other cross-functional teams/pods to support effective and appropriate use of CRM within broader marketing campaigns and business testsCampaign ManagementBuild and test emails and triggered email journeys in Salesforce Marketing Cloud using pre-approved templates that align with Sonnet brand guidelinesManage timelines to ensure deadlines are met, and flag delays immediately if they ariseProvide reporting to ensure campaign optimization and learning for future campaigns is being captured,



when requiredConduct accessibility testing and quality assurance testing on all campaigns prior to launch so they are optimized for the intended audienceRelationship ManagementMaintaining collaborative & positive working relationships with internal stakeholders and external vendors/ partnersCoordinate regular touchpoints with the customer care team to help resolve customer issues and provide solutionsData FocusedBuilding automated reports and campaigns in Salesforce to enable list segmentation and personalizationCollaborating with Advanced Analytics and Pricing teams to set measurable campaign goals and objectives and ensure all data requirements are captured during ideationIntegrating Google Analytics tracking URLs to enable real-time tracking of campaigns post-launchApplying industry research to support test & learn tactics (A/B tests) that enable effective email optimizationsConducting regular analysis of post-campaign key performance indicators (KPIs) and present findings in a clear and actionable way to internal stakeholdersWhat You BringUniversity degree or College diploma in a related field of study (e.G., Business, Commerce, Marketing, Advertising, CRM, Email Marketing etc.)3+ years of CRM experience, in insurance, retail, cpg or a related field (e.G., Financial Services, Brokerages)Experience with Salesforce Service Cloud and Marketing Cloud or another CRM system (e.G. Braze, HubSpot,



Mailchimp)Proficient in Excel, data analysis, and report-buildingExperience in building and optimizing trigger-based email programsStrong verbal and written communication skillsAble to multi-task and work in a fast-paced, team-oriented environment with a strong attention to detailAn understanding of the Canadian Anti-Spam Legislation (CASL)Highly analytical and experience in performance marketing is a plusExperience with Figma is a plusSalary Range: $59,300 - $109,200We’re actively seeking diverse backgrounds and perspectives to help us make insurance better.What’s in it for you?Hybrid work schedule for most rolesCompany share ownership programIncentive Program - Eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.Pension and savings programs, with company-matched RRSP contributionsPaid volunteer days and company matching on charitable donationsEducational resources, tuition assistance, and paid time off to study for examsFocus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parentsWellness and recognition programsDiscounts on products and servicesThis role requires successful clearance of background checks (including criminal checks and leadership references).If you require accommodation at any time during the recruitment process, please let us know by contacting [email protected].#J-18808-Ljbffr

📌 Specialist, Crm - $59,300 - $109,200 A Year (Winnipeg)
🏢 Sonnet
📍 Winnipeg