Senior Digital Marketing ManagerReady to own and scale the digital engine responsible for pipeline, demos, and revenue? Excited to build and optimize a demand generation system across paid, organic, and emerging AI-driven channels? Thrive in environments where you’re accountable for performance and expected to turn data into decisive action? Looking to make a direct impact in a rapid‑growing, AI‑native SaaS company where digital is a core growth driver?About UsPatSnap is a global, pre‑IPO company that transforms the way organizations harness their Intellectual Property and Research & Development productivity. Our platform revolutionizes how IP and R&D; teams collaborate across the entire innovation lifecycle, using domain‑specific AI to accelerate the creation of market‑ready products. With over 12,000 customers worldwide—including some of the biggest names in innovation—PatSnap is at the forefront of technological advancement. Our $300 M Series E funding round brings our valuation to a $1 billion unicorn status, and we still have a remarkable amount of growth ahead.We have a vibrant and diverse team with offices in Singapore, Toronto, London, and Shanghai. Our hyper‑growth trajectory is powered by our people, and we are extremely proud of our company‑wide vision, work ethic, and entrepreneurial spirit. We are committed to fostering an inclusive environment where talent thrives and ideas bloom.Role SummaryAs a Senior Digital Marketing Manager at PatSnap, you will own and scale the digital engine that drives pipeline across our R&D;, Life Sciences, and IP verticals. This is a highly visible, high‑impact individual‑contributor role with full accountability for digital performance spanning paid acquisition, organic growth, and the infrastructure that underpins it. You’ll build and optimize a demand generation engine that consistently delivers qualified traffic, demo requests, and product‑led growth. From paid search and LinkedIn campaigns to SEO, GEO, and intent‑driven targeting, you will turn strategy into execution and execution into measurable pipeline.This role goes beyond campaign management. You will define how digital marketing operates at PatSnap: shaping channel strategy, owning performance targets, and ensuring our marketing data, attribution, and tech stack are built to support scale. As the owner of demand generation, you’ll operate with a high degree of autonomy, partnering closely with the Head of Marketing, content, events, and sales while setting the standard for what excellent digital looks like.



We’re looking for someone who thrives in that level of ownership—an experienced B2B SaaS marketer who can both execute at a high level and build the systems, insights, and strategy that drive sustained growth in a fast‑moving, AI‑native company.This is a hybrid position in our Downtown Toronto office; we expect you to work from the office on Wednesdays but you may work out of the office more often if you wish.What You’ll Be DoingOwn and execute PatSnap’s digital marketing strategy across paid search, paid social (LinkedIn), SEO, and emerging GEO channelsBuild, launch, and optimize end‑to‑end paid campaigns, including targeting, messaging, budget allocation, and performance trackingDrive pipeline growth by converting digital traffic into qualified leads, demo requests, and product‑led signupsLead SEO and GEO efforts to ensure strong visibility across both traditional search engines and AI‑driven discovery platformsDevelop and scale LinkedIn campaigns targeting senior decision‑makers across R&D;, Life Sciences, and IP functionsPartner with content, video, and product marketing teams to ensure assets are built and optimized for performance across channelsLeverage intent data to identify in‑market accounts and inform targeting and campaign strategyContinuously analyze campaign performance, run experiments, and translate insights into clear optimization actionsOwn HubSpot campaign setup, tracking, lead scoring, workflows, and attribution reportingEnsure accurate and reliable data flow between HubSpot and Salesforce, maintaining clean pipeline visibility for marketing and salesMaintain and evolve the marketing tech stack, identifying gaps and recommending tools that support scale and data qualityEstablish and uphold best practices in data hygiene, attribution, and reporting to support confident decision‑makingAbout You5-7+ years of digital marketing experience in a B2B SaaS environment, with clear ownership of pipeline‑driving programsProven track record of driving measurable outcomes across the funnel, including traffic, demos, trials, and revenueDeep hands‑on expertise in Google Ads, LinkedIn Campaign Manager, and SEO.



You’ve built and optimized campaigns from the ground upStrong understanding of performance metrics and the ability to turn data into actionable insights and strategyExperience optimizing digital content and video for engagement and conversionFamiliarity with GEO and how brands surface in AI‑driven search and LLM‑powered discoveryProficiency in HubSpot and Salesforce, with a solid understanding of marketing‑to‑sales data flow and attributionExperience using intent data to inform targeting and demand generation strategiesStrong opinions on martech stack and experience evaluating tools to improve performance and scalabilityClear and concise communicator, able to translate complex performance data into insights for cross‑functional stakeholdersComfortable operating as a highly autonomous individual contributor in a fast‑paced, evolving, global environmentNice to HavesExperience marketing to R&D;, Life Sciences, or IP/legal audiencesFamiliarity with platforms like 6sense, Bombora, or similar intent data toolsExperience in a high‑growth or scale‑up SaaS environmentExposure to product‑led growth (PLG) models and freemium conversion strategiesWhat You’ll Love5 weeks paid vacationComprehensive benefits package for you and your dependents from day oneRRSP Contribution MatchingAccess to mental health supportMaternity and paternity leave2 company‑paid volunteering daysOur ValuesIntegrity: We hold each other accountable for our actions.Leadership: We lead by example and inspire each other to reach for new heights.Openness: We are open and honest and share our ideas with care and consideration.Growth: We are lifelong learners who aspire to improve each day.Innovation: We seek out new ways to solve problems.Customer: Our customer is at the center of everything we do. Their success is our success.PatSnap is proud to be an equal opportunity employer (EOE) that champions diversity. We do not discriminate based on race, religion, national origin, citizenship, sex, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran/military, or disability status, or any other protected status in accordance with federal, provincial/state or local laws.Even if you don’t meet 100% of the above qualifications, we encourage you to apply and tell us why you’d be a great fit for this role! If you require any accommodations during the interview process, please email us at [email protected] so we can best support you.The base salary range for this role is $93,000-$120,000 CAD, plus bonus eligibility. Final compensation will be based on experience and impact.#J-18808-Ljbffr

📌 Senior Digital Marketing Manager - C$93,000 - C$120,000 A Year (Winnipeg)
🏢 PatSnap
📍 Winnipeg