35,000 athletes. 20 locations. Millions of views.Brodie League is more than a basketball league, it’s a community. As one of North America’s fastest‑growing sports brands, Brodie League is redefining adult recreational basketball by delivering an elevated, professional‑quality experience rooted in culture, competition, and community. Our mission is to make every league night the best night of the week for our athletes.Type:Full‑TimeLocation:Toronto, ONSalary:$100,000 – $150,000 annuallyReports to:COOROLE OVERVIEWThe Director of Sales is the engine behind Brodie League’s athlete growth and revenue expansion. This is a full‑time, in office, high‑performance leadership role for a builder who can create systems, scale people, and turn frontline staff into an elite, customer‑obsessed sales force.You will own athlete growth across all Brodie League locations— increasing registrations, boosting retention, driving add‑on revenue, and unlocking recent opportunities to grow the brand. This role sits at the intersection of sales, customer experience, community, and operations.Your job: build the ultimate service‑driven selling machine across North America, powered by Brodie culture and frontline execution.You will partner directly with on‑site teams, League Managers, Athlete Experience Specialists, and Highlight Specialists, shaping the scripts, playbooks, tools, and habits they use to convert athletes, exceed expectations, and keep players coming back season after season.CORE RESPONSIBILITIESSales Strategy & Revenue GrowthOwn the sales strategy and revenue targets for all Brodie League locationsBuild frameworks to increase athlete registrations, retention, referrals, and waitlist conversionsDevelop and test pricing strategies, add‑on offerings, upsells,



and new revenue streamsPartner with Marketing to tighten funnels and optimise lead → registration conversionAnalyse player behaviour to identify revenue opportunities and timing patternsWork directly with on‑site staff to create repeatable sales systems inside every locationDeploy tactics to increase team signups, free‑agent signups, and new player acquisitionBuild templates for local outreach, partnerships, and grassroots growth channelsIdentify high‑potential locations and create targeted growth plansRetention, Experience & Service‑Driven SellingBuild systems that increase returning athletes season‑over‑seasonCreate customer service scripts that turn every staff member into a confident sellerImplement follow‑up processes, customer lifecycles, and retention workflowsCoach staff on how to build relationships, anticipate athlete needs, and create “wow” momentsIntegrate sales opportunities into game night flow (check‑in, jersey pickup, on‑court engagement)Sales Playbooks, Training & Performance ManagementDevelop Brodie’s full sales playbook used by League Managers, Experience Specialists, and Highlight SpecialistsDesign training programs, workshops,



and role‑playing sessions to upgrade frontline selling skillsBuild dashboards and targets for staff and locationsReview performance weekly with District Managers and League ManagersEstablish standards for communication, outreach, follow‑ups, and athlete closing techniquesData, Reporting & InsightsTrack KPIs such as athlete signups, retention, referrals, upsell revenue, and conversion ratesBuild dashboards that show performance by location, staff member, and seasonUse data to identify bottlenecks and design improvementsPresent weekly and monthly sales reports to the executive teamREQUIREMENTS7–10+ years of sales leadership experience, ideally in consumer, sports, retail, or multi‑location environmentsProven ability to build and scale high‑performance sales teamsExperience creating systems, scripts, playbooks, and repeatable processesStrong understanding of customer psychology and service‑driven sellingHighly analytical—able to work with data, funnels, and conversion metricsExcellent coaching and communication skillsComfortable working in fast‑paced, high‑accountability environmentsEntrepreneurial builder who loves testing, iterating, and scalingBENEFITS AND PERKSComprehensive health and wellness plan from day oneAccess to events, connect with industry professionals, and build lasting relationships within the sports communityMassive opportunity to drive growth in one of North America’s fastest‑growing sports brandsYou believe sales is service. You love building systems, coaching people, and turning great experiences into revenue. You get energized by growth, competition, and big targets. You thrive in fast‑moving environments and can turn any location into a high‑performing selling machine.If you’re ready to grow Brodie League to new heights— in athlete count, revenue, and impact — apply below.#J-18808-Ljbffr

📌 Director Of Sales - $100,000 - $150,000 A Year (Winnipeg)
🏢 Brodie League
📍 Winnipeg