Shape CTC's employer brand and culture as the Employer Brand Activation Manager.

Connect Employee

Engagement and Diversity strategies to enhance workplace pride and trust in a hybrid role. In this strategic position at Canadian Tire Corporation, you will serve as the bridge between various departments, driving engagement strategies that reflect the company’s People Promise. Your insights will guide campaigns to attract future talent while fostering a robust sense of belonging.

Collaboration will be key in producing engaging narratives that celebrate CTC’s community impact. Key Responsibilities:
Guide the employer brand strategy in alignment with company goals
Develop compelling editorial content across channels




Monitor impact and improve branding initiatives continually
Partner with leaders to design inclusive experiences
Showcase CTC culture through storytelling initiatives Requirements:
Background in employer brand or marketing
Excellent project management abilities
Experience in creating impactful dialogue and content
Solid interpersonal skills across complex organizations
Understanding of analytics to drive decisions Lead Canadian Tire's employer brand initiatives through authentic storytelling and impactful engagement strategies that resonate with employees and future talent.

📌 Employer Brand Activation Manager Ctc Toronto
🏢 Canadiantirecorporation
📍 Toronto