Paid Ads Specialist — Equissentials

Location: Remote

Employment Type: Contract / Part-Time

Compensation: Fixed Monthly Retainer / Base Compensation — not hourly

About Equissentials

Equissentials is an emerging equestrian lifestyle brand built around the intersection of heritage, nature, performance, and elevated everyday living .

We are looking for a Paid Ads Specialist to join our growing team and take ownership of our paid advertising strategy across Facebook, Instagram, and LinkedIn for our upcoming launch.

This is a remote position working directly with the founder and team.

The Role

As our Paid Ads Specialist, you will be responsible for developing, launching, managing, and optimizing Equissentials' paid advertising campaigns.

Our Content Creator will be responsible for creating social media content and creative assets, while the founder will oversee organic posting and overall brand direction. Your role will be to take those creative assets and turn them into strategic, performance-driven advertising campaigns .

You will have an important role in helping Equissentials build brand awareness, reach the right audience, drive qualified traffic, and ultimately generate sales.

Key Responsibilities

- Develop and execute paid advertising strategies across Facebook, Instagram, and LinkedIn
- Set up, launch, monitor, and optimize advertising campaigns
- Develop audience targeting and retargeting strategies
- Manage campaign budgets and allocate spending effectively
- Conduct A/B testing across creative, audiences, messaging, and campaigns
- Monitor campaign performance and identify opportunities for improvement
- Analyze key metrics including CTR, CPC, CPM, CPA, conversion rates, and ROAS




- Provide regular performance updates and actionable recommendations
- Identify which creative, messaging, audiences, and campaigns are performing best
- Continuously optimize campaigns based on data and performance
- Stay up to date with changes, trends, and best practices across Meta and LinkedIn advertising
- Work closely with the founder and Content Creator to ensure paid advertising aligns with the Equissentials brand
- Help develop and refine our overall paid media strategy as the company grows

What We're Looking For We are looking for someone who is strategic, analytical, creative-minded, and results-driven .

The ideal candidate will

- Have proven experience managing paid advertising campaigns
- Have hands-on experience with Meta Ads Manager
- Have experience with LinkedIn Campaign Manager
- Understand paid social advertising beyond simply boosting posts
- Understand audience targeting, retargeting, conversion funnels, and campaign optimization
- Be comfortable analyzing data and making decisions based on performance
- Have experience with e-commerce, consumer brands, lifestyle brands
- Be proactive and able to work independently in a remote environment
- Communicate clearly and provide thoughtful recommendations
- Understand how strong creative and strong advertising strategy work together





Equine Industry Experience — Huge Asset A strong understanding of the equine industry is a major asset for this position. We are particularly interested in candidates who understand the equestrian consumer, riding culture, equine businesses, and the broader equine lifestyle market .

Experience working with equestrian brands, horse products, tack shops, equestrian apparel, equine services, barns, riders, or other equine-focused businesses would be highly valuable.

Understanding the customer is just as important as understanding the advertising platform.

Compensation

This position will be compensated through a fixed monthly base/retainer , rather than an hourly rate.

Compensation will be determined based on experience, expertise, and the scope of responsibility.

We are looking for someone interested in building a long-term working relationship with Equissentials as the brand grows.

Why Join Equissentials?

This is an chance to join Equissentials at an early stage and play a meaningful role in building the brand's digital growth strategy.

You will work directly with the founder and have the opportunity to help shape how Equissentials reaches and converts its audience from the ground up.

If you're passionate about paid advertising, brand growth, and the equestrian industry , we'd love to hear from you.

To Apply

Please send

- A brief introduction
- Your relevant experience
- Examples of paid advertising campaigns you have managed
- Your experience with Meta and LinkedIn advertising
- Any relevant portfolio or case studies
- Your expected monthly base/retainer compensation
- Any experience working with equestrian or equine-related brands
- Remote | Fixed Monthly Compensation | Flexible Working Environment

📌 Paid Ads Specialist (Freelancer) (Canada)
🏢 Equissentials
📍 Canada