MSL is a global public relations firm focused on building influence that delivers meaningful impact for business and society. We bring together strategists, storytellers, and creators to help brands and leaders earn attention, trust, and relevance in a public environment shaped by platforms, algorithms, and generative AI. Our work is grounded in a simple belief: influence isn’t about volume or visibility alone. It’s about shaping how people perceive, talk about, and act on what brands put into the world. That requires deep audience understanding, strong judgment, and communications that feel credible, human, and timely.Across markets and categories, we partner with organizations of all sizes to navigate change, build connection, and strengthen their role in culture and community. It’s our people, their curiosity, craft, and care for the work, that turns strategy into stories and ideas into lasting impact.OverviewAs anAccount Director, you will serve as a trusted counselor to senior clients, leading integrated teams and overseeing programs that earn attention, build trust and deliver measurable impact. You bring robust judgment across earned media, influencer, and social, paired with creative thinking and disciplined execution.You will lead complex, multi-channel campaigns for global brands, spanning earned media, influencer, social, experiential, and digital. Your role blends strategic leadership with hands‑on management, ensuring ideas are sound, delivery is seamless, and teams are set up to do their best work.You’ll also play an operational role within MSL, contributing to how we plan, pitch, and grow. As a people and committee manager, you’ll support career development, set clear expectations, and foster a culture of accountability, collaboration, and growth.ResponsibilitiesLead day‑to‑day client relationships,



providing senior counsel and ensuring delivery against objectives, budgets, and KPIsOversee the development of integrated communications plans across earned, influencer, and digital channelsPartner with creative, strategy, and media teams to bring ideas to life across the full PESO ecosystemLead brainstorming and ideation sessions that produce culturally relevant, talkable ideasGuide and mentor several large teams of talented practitioners - fostering growth, accountability, and creativityContribute to agency growth through strategic planning, new biz pitching, and presentation excellenceManage several large annual client budgets, managing monthly billing and oversee forecasting, and account profitabilityManage three to four direct reports, with responsibility to mentor and guide career growth and encourage alignment with MSL valuesUphold MSL’s culture of collaboration, innovation, and continuous improvementQualifications8–12 years of progressive experience in public relations, communications, or integrated marketingLeadership experience in consumer packaged goods and experiential events is strongly preferredProven expertise in creative strategy & planningDeep experience in influencer, social, and earned media integrationStrong creative instincts paired with disciplined strategic thinkingSkilled at leading large accounts, managing complex programs,



and inspiring teamsFinancially astute with a track record of managing budgets and delivering resultsCollaborative, entrepreneurial, and adaptable — thrives in a fast‑moving, evolving environmentAdditional informationAt MSL, you’ll do meaningful work for some of the world’s most influential brands - alongside a team that values ambition, creativity, and authenticity.We offer:Competitive compensation and benefits, including generous vacation and mental health supportHybrid work environment and flexible schedulingParental leave top‑up and professional development allowancesRegular social events, wellness programs, and volunteer opportunitiesAccess to world‑class learning and leadership development through Publicis GroupeA culture that celebrates collaboration, innovation, and career growthThis is a hybrid role tied to our Toronto office.Transparency matters to us. The salary range for this position is CAD$100K-$115K per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.AI UseWe use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision‑making. We believe in a human‑first approach, where your experience and potential are recognized by people.We’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.To apply, clickI’m Interestedand submit your resume. We thank all applicants for their interest - only those selected for an interview will be contacted.#J-18808-Ljbffr

📌 Account Director - C$100,000 - C$115,000 A Year (Winnipeg)
🏢 MSL
📍 Winnipeg