Enhance player experiences as a Data-Driven CRM Executive at Entain's Toronto office. Work hybrid to create targeted campaigns that optimize customer engagement and retention. This role is a 12-month fixed-term contract reporting to the CRM Manager. You'll be vital in executing data-led CRM strategies that engage players across various channels. Use segmentation tools and AI insights to refine campaigns and improve overall customer journeys effectively. Key Responsibilities:
Implement CRM communication plans via multiple channels
Leverage AI-driven insights for effective campaign targeting
Build and deploy campaigns focusing on accuracy and compliance
Analyze KPI performance with analytics teams to drive improvements
Test A/B variations for optimal campaign effectiveness Requirements:
Experience in CRM campaigns within B2C sectors
Knowledge of customer engagement and lifecycle strategies
Experience with CRM platforms like Optimove or similar
Solid analytical capabilities for reporting purposes
Detail-oriented with solid organizational skills Bring your analytical edge to enhance player engagement at Entain in Toronto.

📌 Data Driven Crm Executive At Entain Toronto
🏢 Entain Group
📍 Toronto