Manulife is looking for a Business Analyst to enhance the Customer Data Platform, focusing on audience segmentation and campaign delivery in a hybrid work setting. This role is vital in bridging marketing, data, and technology, ensuring the delivery of high-impact personalization initiatives. You will support the planning and execution of Adobe CDP strategies, collaborating closely with MarTech engineers and stakeholders to drive effective audience engagement and data governance.

Your contributions will help achieve quantifiable business results. Key Responsibilities:
Gather and prioritize technical and functional requirements
Partner with employees to document data sources and schemas
Perform thorough data validation and governance checks




Lead user testing and support integration efforts
Develop reporting measures to evaluate platform success Requirements:
University degree in Data Analytics, Marketing, or similar
Demonstrated experience in data analysis and business insights
Proficiency in MS Office and visualization software
Robust collaboration skills within teams
Familiarity with compliance and data privacy standards Leverage your analytical capabilities and CDP experience to enhance personalization efforts at Manulife.

📌 Business Analyst Audience Segmentation Cdp Toronto
🏢 Société Financière Manuvie
📍 Toronto