1 week ago Be among the first 25 applicantsDirect message the job poster from t2ó | North AmericaJOB DESCRIPTIONJob Title:Sr. Paid Social SpecialistLocation:RemoteHours of work:Normal office hours are Monday through Thursday 8.00am to 5.30pm and Friday from 8.00am to 2.00pmExperience:Minimum 5-7 years in paid social acquisitionSalary Range: $65k - 75k per year + performance bonus (depends on candidate expertise)Overview:We’re on the hunt for a Paid Social Ninja with a razor-sharp focus on Meta (Facebook & Instagram) advertising. In this role, you’ll be the driving force behind high-impact, revenue-generating ad campaigns. You’ll manage the full funnel—from strategy to execution—while continuously optimizing performance to smash our ROAS and CPA targets. If you thrive in a data-driven, fast-paced environment and know Meta Ads Manager like the back of your hand, we want to hear from you.Key Responsibilities:➔ Develop and implementfull-funnel Meta ad strategiesthat align with business objectives.➔ Plan, build, and managehigh-performing ad campaignsacross Meta platforms, including Facebook,Instagram, and Audience Network.➔ Leveragecustom audiences, lookalike audiences, and interest-based targetingto maximize reach and conversion potential.Campaign Optimization & Scaling:➔ Optimize campaigns in real time to hitCPL, CPA, ROAS, and CACtargets.➔ A/B test ad creatives, copy, formats, and audience segments to drive incremental gains.➔ Scale winning campaigns efficiently without compromising profitability.Performance Analysis:➔ Monitor and analyze campaign performance, providingdetailed reports with actionable insights.➔ UseMeta Pixel and Conversions APIto track user behavior and attribute conversions accurately.➔ Leverage first-party data and offline events to enhance campaign performance.➔ Collaborate with the creative team to developthumb-stopping ad creativesoptimized forperformance.➔ Stay ahead ofMeta platform updates, trends,



and best practicesto keep campaigns cutting-edge.Daily Tasks:➔ Monitor and optimize social campaigns in Meta mainly (potentially TikTok Ads as well)➔ Conduct audience and ad copy analysis➔ Review and adjust bids to maximize ROI➔ Analyze campaign performance and adjust campaigns as necessary➔ Collaborate with cross-functional teams on campaign execution➔ Stay up-to-date on industry trends and make necessary adjustments to campaignsWeekly Tasks:➔ Provide performance updates to stakeholders and leadership➔ Review testing plans and results➔ Conduct competitor research and analysis➔ Develop new campaign ideas and strategies➔ Track KPIs and adjust campaigns accordingly➔ Provide pitch assistance to sales (Opportunity sizing, Keyword research, prospect audits)Monthly/Quarterly Tasks:➔ Analyze and report on overall campaign performance and ROI➔ Review and adjust campaign budgets➔ Conduct in-depth analysis of key metrics and trends ➔ Present strategic recommendations for improvement to leadership as a QBR reportTypes of Strategies and Tactics:➔ Campaign structure optimization➔ Audience research and analysis➔ Ad copy testing and optimization➔ Landing page optimization➔ Conversion rate optimization➔ Audience targeting➔ Geotargeting➔ Remarketing campaigns➔ A/B testing➔ Competitor analysisMain KPIs to Track and Achieve:➔ Return on Ad Spend (ROAS)➔ Conversion rate (CR)➔ Return on investment (ROI)Requirements:➔ Bachelor's degree in marketing, business, or related field➔ 5+ years of experience in paid social campaign management,



with a focus on lead generation using a success-based model➔ Proficiency in Meta Ads and other high-end paid social technologies➔ Robust analytical and problem-solving skills➔ Excellent communication and collaboration skills ➔ Ability to manage large-scale campaigns with a budget of $1 million or more➔ Knowledge of paid social best practices and industry trends➔ Experience with A/B testing and optimization strategiesNice-to-Haves:➔ Experience withTikTok, LinkedIn, or Pinterest Ads.➔ Familiarity withCRM platformslike HubSpot or Salesforce for lead integration.➔ Basic knowledge ofdata visualizationtools.➔ Competitive salary withperformance-based bonuses.➔ Flexible working hours andremote work options.➔ Access tocutting-edge ad tech tools.➔ Continuous learning andprofessional development opportunities.➔ Fun, collaborative, andgrowth-orientedInternational company culture.T2ó ONEis a global media and marketing group that helps brands grow by combining technology, data, and media strategies. Founded in 2004, the company offers services such asDigital 360, Adtech & Data, Media Solutions, Digital Sales, eCommerce at Scale, Mobile Apps Ecosystem,and1st Party Data Enrichment. With over500 employeesand300 active clients, t2ó ONE operates acrossNorth America, Europe, and Latin America. The agency focuses onfull-funnel marketing, performance-driven strategies, and innovation through proprietary tech solutions.Seniority levelSeniority level Mid-Senior levelEmployment typeEmployment type Full-timeJob functionJob function Marketing, Public Relations, and Writing/EditingIndustries Advertising ServicesReferrals increase your chances of interviewing at t2ó | North America by 2xGet notified about new Media Specialist jobs inCanada .Social Media & Brand Manager - Laurent DagenaisAI Digital Marketing Specialist (Remote - Anywhere)Social Media & Brand Manager - Laurent DagenaisSocial Media & Brand Manager - Laurent DagenaisWhistler, British Columbia, Canada 2 hours agoRemote Email Marketing Specialist - CanadaWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.#J-18808-Ljbffr

📌 Digital Paid Media Specialist - $65,000 - $75,000 A Year - Remote (Winnipeg)
🏢 t2ó ONE
📍 Winnipeg