About Us:

Bondi Produce & Specialty Foods is a progressive, family-owned and operated food distribution company focused on fresh produce and specialty ingredients. We are a recognized brand amongst most distinguished chefs and strive to be a leader in our industry. We are passionate about food and committed to staying ahead of what is next in the market.

We are looking for smart, energetic, and curious team members who are eager to take on new challenges and help deliver on our customer promise of "making it happen" for chefs and restaurateurs across the province.

Summary:

Reporting to the VP, Sales, the Sales Manager is a full-time, on-site role based in Calgary, Alberta.

This Sales Manager role strengthens Bondi's sales performance in the Calgary market by building disciplined sales processes, coaching the local sales team, and partnering across departments to support profitable growth and a consistent customer experience.

The Sales

Manager will lead day-to-day sales team execution, improve CRM discipline, track leads and pipeline activity, and support revenue growth through structured sales campaigns, training, and customer rollout planning. Working closely with the Sales Manager in Toronto, this role will lead weekly sales meetings, monitor key sales performance indicators, coordinate with procurement and marketing, and use Excel-based reporting to analyze sales activity, customer performance, and campaign results.

Core Responsibilities:

- Oversee CRM system use and data quality, including reviewing inactive leads, reassigning ownership where needed, monitoring follow-up activity, and supporting a healthy sales pipeline.
- Lead sales team activities directly,



including setting expectations, reinforcing accountability, supporting performance conversations, and ensuring the team is aligned on revenue growth, customer retention, and service standards.
- Partner with the Vice President, Sales to establish, track, and report on key performance indicators, including:

1. New Business Added Weekly
2. Lost Accounts Weekly
3. Weekly Credits/Hot Accounts
4. Weekly Cold Call/Email Quotas
5. Annual and Quarterly New Business Revenue Goals

- Lead weekly sales meetings, including reviewing pipeline activity, discussing customer opportunities and risks, following up on action items, and reinforcing sales priorities.
- Develop sales training materials.
- Act as a lead on current product launch campaigns.
- Work with procurement and marketing on monthly featured products.
- Execute cold calling and email outreach campaigns to support new business development and pipeline growth.
- Conduct performance reviews.
- Support Customer Account Managers with sales meetings, customer presentations, and follow-up planning when needed.
- Communicate effectively in a team-oriented environment and act as a liaison between sales, procurement, customer service, marketing, and operations.




- Advanced Excel user with the ability to analyze sales data and create customized velocity reports, order guides, and pricing proposals.
- Project manage new customer roll-out campaigns to ensure all campaign requirements are met; measure campaign progress and communicate effectively both internally and externally.
- Provide training, guidance, and oversight to ensure campaign tasks are completed accurately, efficiently, and on time.
- Work with the Procurement team to coordinate any specialty product orders outside of Bondi's usual assortment of goods.

Qualifications: Proven experience leading sales teams, managing sales performance, or supervising customer-facing employees.

Proficiency with CRM systems and advanced Microsoft Excel functions, including pivot tables, custom reports, and sales data analysis.

Strong organizational and project management skills.

Excellent verbal and written communication abilities.

Experience with sales training and team development.

Ability to lead cold calling/email campaigns effectively.

Collaborative mindset with ability to work across departments.

Experience in foodservice, produce, specialty foods, distribution, hospitality, or a related B2B sales environment is considered a strong asset.

Detail-oriented with strong analytical thinking.

Comfortable managing multiple priorities in a fast-paced environment.

Ability to work on-site in Calgary, AB and travel as needed to meet clients and attend industry events.

Previous experience in sales leadership or supervisory roles is an asset; a diploma or degree in Business, Sales, or a related field is beneficial.

📌 Sales Manager - Calgary Region
🏢 Bondi Produce & Specialty Foods
📍 Calgary