Position Details POSITION ID # 34893 Position: Senior Manager, Paid Media Location: GTA - North Toronto/ Vaughan Work Type: On-Site - 4 days in-office, 1 day remote Compensation: $100,000 to $130,000 base plus bonus

About Our Client Our client is scaling some of the most recognized and fastest-growing brands in the beauty and personal care space. They are looking for a Senior Manager, Paid Media who doesn’t just execute campaigns, but understands how paid media drives real business outcomes. This is a hands‑on, high‑impact role where you will own paid media strategy across platforms like Meta, TikTok, and YouTube, with a explicit mandate to connect upper‑funnel awareness to in‑market conversion across retail and eCommerce channels.

This role is best suited for someone who can think strategically, execute tactically, and clearly articulate why a media plan will work — not just how to run it.

What You’ll Be Doing Own paid media strategy across Meta, TikTok, YouTube, and other digital advertising channels

Build and optimize full funnel campaigns from awareness through to conversion

Manage campaign execution including targeting, budgets, creative input, and performance tracking

Use data to test, learn, and improve performance

Connect upper funnel media to lower funnel outcomes across Amazon and retailer channels

Partner with Brand, Creative, eCommerce, and Sales teams to align on strategy and execution





Work with platform partners and agencies to improve performance and identify new opportunities

What We’re Looking For 5 to 7+ years of experience in paid media or digital advertising

Strong hands‑on experience across Meta, TikTok, and YouTube (Google Ads)

Proven ability to build and optimize performance‑driven campaigns

Robust understanding of full funnel marketing from awareness to conversion

Ability to use data to inform strategy and clearly explain decisions

Experience in beauty, fashion, CPG, or a similar consumer‑driven industry is preferred

Agency or platform experience (Meta, TikTok, Google/YouTube) is an asset

Why This Role High impact role with ownership over paid media strategy

Chance to work across multiple growing consumer brands

Fast‑paced, entrepreneurial environment with strong leadership

Additional Information AI may be used to support certain administrative aspects of our recruitment process. However, all applications and resumes are reviewed by qualified human reviewers, and all screening and hiring decisions are made solely by the hiring team.

The posted salary range reflects expected compensation for this role in accordance with Ontario pay transparency requirements. Actual compensation will be determined based on the successful candidate’s experience, skills, and qualifications and may fall anywhere within the range.

📌 Senior Manager Paid Media (Vaughan)
🏢 Recruiting In Motion - Eastern Ontario
📍 Vaughan