BMO Global Asset Management (BMOGAM) is seeking a Senior Manager, BMO Global Asset Management Marketing to lead integrated, performance‑driven marketing strategies that directly support business growth. This highly visible role will be responsible for end‑to‑end media strategy, planning, and execution, working closely with agencies and internal partners to deliver measurable commercial outcomes across the full marketing journey.The ideal candidate brings deep experience in Asset Management marketing, robust expertise in media planning and digital channels, and the ability to operate as a trusted strategic partner to senior stakeholders. This role is accountable for driving demand, generating high‑quality leads, and ultimately contributing to sales growth across priority products and client segments.Key ResponsibilitiesMedia Strategy, Planning & ExecutionLead the development and execution of integrated media strategies across paid social, display, programmatic, search, and emerging digital channels in addition to traditional B2B channelsOwn the end‑to‑end media planning process, including strategic briefing, investment allocation, audience targeting, execution, and optimizationAct as the primary lead for media and digital agency partners, ensuring strong strategic alignment, performance transparency, and accountabilityChampion digital marketing best practices, innovation, and test‑and‑learn approachesPerformance Marketing & OptimizationDefine and track KPIs aligned to lead generation, marketing‑qualified leads (MQLs), pipeline contribution, and sales outcomesAnalyze campaign and funnel performance to uncover insights and optimization opportunitiesProactively recommend and implement adjustments to improve efficiency, effectiveness, and ROIApply Account‑Based Marketing strategies using platforms such as Demandbase to support priority institutional and intermediary audiencesHolistic Marketing & GTM OrchestrationTake a full‑funnel,



customer‑centric view of the marketing journey, from awareness through conversion and retentionPartner closely with content, product marketing, sales, and distribution to ensure cohesive go‑to‑market orchestrationAlign media activation, content strategy, and sales enablement to deliver consistent messaging and measurable impactStakeholder Leadership & CollaborationServe as a strategic advisor to senior stakeholders across Marketing, Distribution, Product, and SalesTranslate complex business objectives into clear marketing strategies and investment recommendationsLead cross‑functional collaboration in a highly matrixed, enterprise environmentClearly communicate performance, insights, and recommendations to executive‑level audiencesQualificationsRequired8‑12+ years of progressive marketing experienceExtensive Asset Management experience, gained within an independent asset management firm or a large bank / enterprise investment organizationStrong background in media strategy and planning, with hands‑on expertise across digital, social, display, and programmatic channelsProven experience managing external agencies and complex budgetsDemonstrated ability to analyze performance data and translate insights into actionExecutive presence and ability to influence senior stakeholders in a highly visible rolePreferredExperience with ABM frameworks and platforms, including DemandbaseFamiliarity with institutional, intermediary, and wealth distribution channelsStrong understanding of marketing analytics, attribution, and CRM / marketing automation ecosystemsSuccess MeasuresMeaningful contribution to sales growth and pipelineImproved performance and efficiency of paid media investmentsGrowth in high‑quality leads and MQLs across priority segmentsStrong senior stakeholder confidence in marketing as a growth driverEffective integration of media, content, and GTM executionSalary:$86,000.00 - $160,000.00Pay Type:SalariedBMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans.#J-18808-Ljbffr

📌 Senior Manager, Bmo Global Asset Management Marketing - $86,000 - $160,000 A Year (Winnipeg)
🏢 BMO Global Asset Management
📍 Winnipeg