Lead marketing innovation and growth at RBC Home Equity Finance as a Director of Marketing. This senior leadership role focuses on developing comprehensive marketing strategies and engaging cross-channel programs.

As the Director of Marketing, you will take charge of the entire marketing strategy for the Home Equity Finance portfolio. This role demands integration of CRM, digital media, and programmatic channels, aiming to achieve premium market acquisition growth. You'll also lead a team of marketers, utilizing data to ensure operational excellence and consistent messaging in all campaigns.

Key Responsibilities:
• Own and drive marketing strategy for Home Equity Finance
• Implement programmatic and paid advertising campaigns




• Develop compelling campaign strategies aligned with client insights
• Manage significant marketing budgets and track performance
• Collaborate with Digital Marketing for annual planning

Requirements:
• 12+ years in integrated marketing, ideally in Financial Services
• 5+ years in team leadership roles
• Experience executing multi-channel marketing strategies
• Solid analytical and data-driven approach
• Proven ability to present to senior executives

Leverage your marketing expertise and leadership skills to elevate RBC Home Equity Finance in Canada’s lending landscape.
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📌 Director of Marketing at RBC Home Equity (Ontario)
🏢 RBC
📍 Ontario