Take charge of audience strategy development at Starcom as a Manager. Leverage data and analytics to create impactful audience-focused media solutions across Canada.

In this role, you will collaborate with multiple teams to craft audience strategies that meet client objectives through innovative data-driven methods. Your background in media analytics and technology will be crucial in enhancing client campaigns and performance reporting. Strong communication skills will enable you to effectively articulate strategies to your clients and stakeholders.

Key Responsibilities:
• Develop best-in-class audience strategies for clients
• Identify and analyze new audience segments
• Manage audience creation with tools like Lotame




• Lead discussions on audience performance and strategy
• Collaborate with teams to ensure accurate campaign execution

Requirements:
• Bachelor’s degree from a recognized institution
• 3-5 years of experience in media planning
• Proficient in data visualization and analytics tools
• Solid understanding of audience research and segmentation
• Familiar with digital marketing and advertising technologies

Bring your media strategy expertise to the forefront at Starcom, enhancing audience insights and performance.
#J-18808-Ljbffr

📌 Starcom Audience Strategy Manager Role (Ontario)
🏢 Publicis Group
📍 Ontario