Senior Manager, Donor Growth & Retention (14‑month contract)Charlottetown, PE, Canada - London, ON, CanadaWe are looking for a Senior Manager, Donor Growth & Retention to join our team at Make‑A‑Wish Canada. Reporting to the Vice President, Brand & Integrated Marketing, you will lead key mass fundraising programs and strategies to drive donor acquisition, retention, and long‑term value. This full‑time, hybrid 14‑month contract position is open to candidates anywhere in Canada. The hiring range is $92,000‑$97,000.What You Will DoLead integrated fundraising strategies across direct mail, monthly giving, sweepstakes, Wish Gifts, and external partners.Own revenue targets, forecasting, and growth plans for these programs.Identify opportunities to scale programs, improve ROI, and grow donor revenue.Develop and execute campaign plans, briefs, calendars, and testing strategies.Use data and analytics to optimize campaigns (creative, audience, channels, frequency).Support donor segmentation and contact strategies to target the right audiences effectively.Contribute to building a structured donor lifecycle approach to improve retention and engagement.Drive initiatives to increase donor lifetime value, including repeat giving and monthly conversion.Identify and support opportunities to engage and grow higher‑value mass donors, informing an evolving intermediate giving approach and strengthening the pipeline to major giving.Demonstrate cross‑functional leadership and collaboration,



promoting a One Team, mission‑driven culture.Lead a team and manage their growth & development, as well as managing outside partners and vendors, ensuring strong performance and delivery.Perform other duties as assigned.What You BringPost‑secondary education in fundraising, marketing, business, communications, or equivalent experience.7+ years of progressive experience in direct response fundraising or performance marketing.Proven ownership of revenue targets and budget management.Experience leading multi‑channel marketing and fundraising campaigns.Strong knowledge of segmentation, CRM systems, and marketing databases.Expertise in performance measurement (response, retention, conversion, donor lifetime value).Experience in people leadership or leading cross‑functional teams and vendors/agencies.Strong strategic planning and revenue growth capabilities.Advanced analytical, forecasting, and project management skills.Excellent communication and stakeholder management abilities.A transparent Criminal Background Check is required.Your Work EnvironmentHybrid work environment (2 days in‑office, 3 days remote per week) with occasional requirement to work outside of traditional office hours.Occasional day and/or overnight travel.Physical/Mental EffortWork under pressure of tight deadlines, with a high‑volume workload, and with multiple demands & changing priorities.#J-18808-Ljbffr

📌 Senior Manager, Donor Growth & Retention (14-Month Contract) - C$92,000 - C$97,000 A Year (Winnipeg)
🏢 Make-A-Wish Canada
📍 Winnipeg