Elevate brand performance with Bayer as a Strategic Brand Manager in Mississauga, Ontario. Drive innovation and market strategies to enhance brand visibility and consumer loyalty.

In this pivotal role, you will oversee the entire brand lifecycle for a dedicated portfolio, ensuring alignment with business objectives. Your strategic insights will shape product positioning while collaborating with cross-functional teams including marketing, sales, and agencies. Monitoring market trends and leveraging data, you’ll implement optimal brand strategies to boost consumer engagement and grow market share.

Key Responsibilities:
• Manage brand planning for a dedicated portfolio
• Oversee brand P&L; for sustainable growth




• Lead innovation strategy and execution plans
• Develop omni-channel creative with agency partners
• Analyze competitive performance and consumer insights

Requirements:
• MBA or equivalent business degree
• 5+ years marketing experience in CPG/FMCG
• Proficiency in data analytics and consumer insights
• Robust knowledge of digital and social media
• Excellent communication and collaboration skills

Shape Bayer’s brand future through innovation, strategic planning, and compelling consumer connections.
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📌 Strategic Brand Manager at Bayer (Ontario)
🏢 Bayer CropScience
📍 Ontario