Location: Edmonton, Alberta, CanadaJob Title: Senior Advisor, Loyalty MarketingWeekly Hours: 40Business Unit: Commercial ServicesEmployment Type: Full-Time, PermanentHybrid Program: Eligible for EPCOR’s Where We Work hybrid program (subject to business needs)ResponsibilitiesLoyalty Strategy, Planning & Budget ManagementBuild and execute annual loyalty marketing plans to support cross‑sell growth, retention, product development, and customer experience goals.Develop, implement, and review loyalty marketing processes to ensure compliance with policies, standards, regulatory requirements, and risk mitigation.Identify, forecast, and manage budget requirements to support retention and brand reputation objectives.Customer Journey & Lifecycle MarketingAnalyze the customer journey and develop post‑sale customer experience maps in partnership with Customer Experience and Operations teams, ensuring journeys are seamless, relevant, and compelling.Continuously monitor and refine post‑sale experiences to maximize customer loyalty.Lead post‑purchase customer communications using a lifecycle management approach to drive retention, referrals, and engagement within budget parameters.Lead post‑purchase incentive management, balancing retention impact with cost effectiveness.Campaigns, Programs & CommunicationsDevelop, manage, and optimize customer email programs, including onboarding, engagement, win‑back, loyalty communications, and monthly newsletters using segmentation, personalization, and A/B testing.Lead the strategy, execution, and ongoing optimization of Encor’s customer referral program, including incentive structures, customer communications, measurement, and continuous iteration.Educate and support call centre teams on new marketing programs and promotions to ensure a seamless and engaging customer experience.Develop Encor’s internal communications plan,



manage a quarterly editorial calendar, and collaborate on content development.Data, Insights & MeasurementGather, analyze, and translate customer data, research, and behavioural insights into actionable recommendations that inform loyalty strategy, product development, personalization, and journey improvements.Analyze campaign performance and advise on adjustments to improve engagement, retention, and overall results.Brand, Social & EventsContribute to Encor’s social media presence by supporting loyalty‑driven editorial calendar planning and monthly content creation in partnership with the Senior Advisor, Content & Social Media.Lead and deliver customer loyalty and awareness events that reinforce customer affinity, retention, and long‑term brand loyalty, while integrating seamlessly with broader marketing and product strategies.QualificationsBachelor’s degree in Marketing, Business Communications, Public Relations, Digital Marketing, or a related discipline.Experience5+ years of progressive marketing or strategy experience, ideally within a loyalty marketing or customer lifecycle environment.Technical SkillsApply strong business acumen to balance customer value, brand outcomes, and commercial objectives.Demonstrate expertise across multiple media channels, including traditional, digital,



and emerging platforms.Analyze campaign and customer data to recommend and implement optimizations that improve performance and results.Execute PR and media‑related activities, including acting as a spokesperson, supporting interviews, and managing issues when required.Support business development initiatives and integrations, translating strategy into execution.BehavioursExceptional problem‑solving skills and the ability to think critically from multiple perspectives.Exhibit exceptional attention to detail across communications, campaigns, and customer experiences.Communicate clearly and persuasively through writing, editing, reporting, and cross‑functional collaboration.Build and maintain trusted relationships through effective collaboration and stakeholder management.Demonstrate a high‑performance, disciplined, accountable, and innovative approach to work that is safe, results‑driven, and easy to do business with.Other Significant Facts About This JobJurisdiction: CSU52Class: P2Hours of Work: 80 hours biweeklyWage: Starting at $ 5 3 .9 2 (Final Wage and Step will be determined at the time of selection and based on a combination of factors as outlined in the Collective Agreement)Target Audience: Open to internal and external candidates. Current EPCOR Employees must use their “@epcor.Com” email address to apply to ensure proper consideration of internal seniority.Application RequirementsMust be at least 18 years of age, have successfully attained a high school diploma (GED, or equivalent level of secondary education), and be legally entitled to work in Canada (a copy of a valid work permit may be required).Must clear all applicable background checks (which may include criminal, identity, educational, and/or credit) and professional reference checks.A technical/practical assessment may be administered during the selection process and will be part of the selection criterion.#J-18808-Ljbffr

📌 Senior Advisor, Loyalty Marketing - C$53.9 An Hour (Winnipeg)
🏢 EPCOR
📍 Winnipeg