About The RoleOpendoor's growth infrastructure architect role—you'll design and build the tracking infrastructure, automation systems, and operational tools that make paid and SEO traffic productive, testable, and scalable. Your job is to build the tracking infrastructure that makes every dollar accountable, eliminate manual work through automation, and enable a lean marketing team to operate with speed and precision while managing millions in annual paid media spend.You'll own the technical plumbing that makes marketing work: conversion tracking that connects every touchpoint to outcomes (GTM, CAPI, server-side tracking), automation that eliminates manual work (budget alerts, campaign QA, workflow tools), operational insights that drive daily optimization decisions, and landing page infrastructure that enables rapid testing. That means: accurate event tracking across paid and organic, automated budget/performance monitoring, quick analyses for the acquisition team, and AI-assisted page creation at scale. You'll also drive cross-functional initiatives with Engineering, Product, and Growth Science teams to get critical tracking and infrastructure work prioritized.Core ResponsibilitiesConversion Tracking & Tag ManagementOwn Google Tag Manager and server-side tracking across Opendoor propertiesImplement and maintain CAPI (Facebook, TikTok), enhanced conversions (Google), and offline conversion tracking to ensure accurate conversion data flows to ad platformsPartner with Engineering on Segment event tracking implementation, maintain event taxonomy documentation, and QA/troubleshoot tracking issuesMarketing Automation & Operational EfficiencyBuild automated budget pacing alerts, overspend warnings, and performance anomaly detection (CTR drops, conversion drops, spend spikes)Create campaign creation workflows, templates, and QA automation for launch checks (broken links, missing UTMs, tracking validation)Automate repetitive operational tasks using Gumloop,



Python scripts or Claude Code to 10x team velocityTrain team on AI tools and self-serve automation workflows for landing page and ad copy creationCross-Channel Performance InsightsPartner closely with the Acquisition team to provide them with actionable insights to improve ROASProvide operational campaign analysis, answer ad-hoc performance questions, and surface optimization opportunities across paid and SEO channelsBuild analyses to inform budget allocation and channel decisions in partnership with Growth ScienceLanding Page Infrastructure & ExperimentationDesign and build scalable landing page infrastructure to support paid campaigns (digital, traditional) and programmatic SEOBuild standardized page templates that AI tools (Claude, Midjourney, Copy.Ai) populate with content at scale, enabling 10x faster page creationDesign and execute A/B tests for landing pages, paid creative, and on-site experiences using platforms like Amplitude or in-platform channel UIsPartner with SEO Lead and Data Science on technical infrastructure, measurement planning, and incrementality testingWho You AreTechnical SkillsExpert in GTM, GA4, conversion tracking (CAPI, enhanced conversions, server-side tagging), and experimentation platforms (Amplitude, Optimizely, VWO)Working knowledge of HTML/CSS/JavaScript to architect landing page systems and leverage AI coding tools for implementationProficient with automation tools (Zapier, Gumloop, Make, Python/JS scripting)Experience with APIs, webhooks, Segment/CDP platforms, and SQL for campaign analysisExperience7+ years in growth marketing operations supporting performance teams at scale (millions in spend)Track record building infrastructure (not campaigns)



that scales team efficiency 2-3x through automation, testing frameworks, and AI-powered systemsProven ability to drive work through Product/Engineering teams without direct authority and influence roadmapsDeep expertise in experimentation, landing page optimization, and programmatic page generation at scaleMindsetInfrastructure builder: Design scalable systems that eliminate entire categories of manual workAI-native: Proven track record using AI to 10x outputHigh agency senior IC: You architect solutions, prototype independently, and build them yourselfBonus PointsExperience in high-consideration, high-value transactional businesses (real estate, auto, financial services)Built marketing automation workflows that measurably increased team velocity or reduced CACExperience with headless CMS architectures for scalable page deploymentProficiency with design tools (Figma) or AI tools for rapid prototypingExperience with dynamic content systems, or A/B testing at scaleBackground in analytics engineering or data visualization (Tableau, Looker, Mode)CompensationThe base pay range for this position is$176,319 – :$242,439 CADannually, plus RSUs and bonuses. Pay within this range varies by work location and may also depend on your qualifications, job-related knowledge, skills, and experience. We also offer a comprehensive package of benefits including unlimited PTO, medical/dental/vision insurance, life insurance, and 401(k) to eligible employees.At Opendoor our mission is to tilt the world in favor of homeowners and those who aim to become one. Homeownership matters. It's how people build wealth, stability, and community. It's how families put down roots, how neighborhoods strengthen, how the future gets built. We’re building the modern system of homeownership giving people the freedom to buy and sell on their own terms. We’ve built an end-to-end online experience that has already helped thousands of people and we’re just getting started.#J-18808-Ljbffr

📌 Senior Manager, Marketing Technology - C$176,319 - C$242,439 A Year (Winnipeg)
🏢 Opendoor
📍 Winnipeg