Digital Marketing Genius – Lead Generation Specialist

245 Fairview Mall Drive, North York, Canada | Posted on 08/20/2024

- Salary Base Salary (60K-70K) + up to 30K in bonuses
- Work Experience 5+ years
- City 245 Fairview Mall Drive, North York
- Country Canada

Job Description

Job Title: Digital Marketing Genius – LeadGeneration Specialist

Location: North York, ON (In-House Position)

Job Type: Full-time

Compensation: Base Salary(60K-70K) + upto 30K inbonuses

About Us:

Weaver Eco Home is a pioneering leader inthe home services industry, specializing in eco-friendly home solutions acrossthree provinces. We're experiencing rapid growth and are now seeking a talentedDigital Marketing Genius to join our team. If you're passionate about drivingsales through cutting-edge digital campaigns and have a proven track record inreducing cost per lead and cost per appointment, we want you!

Position Overview:

As our Digital Marketing Genius, you willbe responsible for developing and executing high-performing campaigns acrossmultiple social media platforms, including Facebook, Instagram, TikTok, andGoogle. Your primary goal will be to generate quality leads and driveappointments at a very low cost, ultimately contributing to our company’sgrowth.

Key Responsibilities:

- Develop,manage, and optimize paid advertising campaigns on Facebook, Instagram,TikTok, Google, and other relevant platforms.

- Createcompelling and engaging content that resonates with our target audienceand drives conversions.

- Producehigh-quality visual and written content tailored to each platform,including videos, graphics, and copywriting.

- Recordyourself on video, confidently presenting our value proposition to be usedin ads across various platforms.

- Monitor,analyze, and report on campaign performance, making data-driven decisionsto continuously improve results.





- Stayup to date with the latest trends and best practices in digital marketing,content creation, and social media advertising.

- Collaborateclosely with the sales team to ensure alignment on goals and strategies.

- Innovateand test new strategies to reduce cost per lead and increase conversionrates.

- Developretargeting campaigns and strategies to nurture leads through the salesfunnel.

Qualifications:

- Provenexperience (5+ years) in digital marketing, with a focus on leadgeneration, content creation, and driving sales through social mediaplatforms.

- Strongunderstanding of performance marketing, conversion, and online customeracquisition.

- Experiencewith A/B testing, landing page optimization, and analytics tools.

- Exceptionalknowledge of ad platforms, including Facebook Ads Manager, Google Ads, andTikTok Ads.

- Strongcontent creation skills, including graphic design, video production, andcopywriting.

- Comfortableand confident recording yourself on video to present our value propositionin a compelling way.

- Stronganalytical skills and experience using data-driven decision-making tooptimize campaigns.

- Abilityto work in a rapid-paced environment and manage multiple projectssimultaneously.

- Strongcommunication and teamwork skills.

Compensation:

- Competitivebase salary commensurate with experience.

- Attractivecommission structure based on performance, providing significant earningpotential.

- Opportunitiesfor growth and advancement within the company.

Why Join Weaver Eco Home?

- Bepart of an innovative company that is the first in its space to offervirtual selling in three provinces.

- Workin a dynamic, supportive environment where your contributions are valued.

- Enjoya role where creativity and results are rewarded with an excellentcompensation package.

- Growwith us as we continue to expand and lead the market in eco-friendly homesolutions.

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📌 Digital Marketing Genius – Lead Generation Specialist (Toronto)
🏢 Eco Home Group
📍 Toronto