Elevate Shack Shine as the Director of Full-Funnel Marketing, driving franchise development and brand growth in a hybrid work workplace. Use innovative AI tools and analytics to diagnose and enhance the customer journey across North America.This senior role reports to the Managing Director and plays a pivotal part in strategizing and executing marketing initiatives for Shack Shine's franchise network. You'll oversee marketing budgets, enhance brand compliance, and optimize creative assets while ensuring each phase of the funnel is meticulously managed.



Your analytical mindset will help identify areas for scale and improvement across channels.Key Responsibilities:Lead full-funnel marketing from awareness to conversionDevelop targeted campaigns for franchise partner attractionOversee brand integrity across creative and digital assetsManage ad fund budgets and performance reviewsOptimize SEO, AEO, and GEO strategies collaborativelyRequirements:7+ years in marketing roles with direct accountabilityProven experience in agency or franchise settingsProficient in AI integration for marketing operationsStrong SEO, AEO, and GEO management historySkilled in freelance talent management and brand controlDrive Shack Shine's marketing success through analytical insights and creativity while mentoring franchise partners across North America.#J-18808-Ljbffr

📌 Director Of Full-Funnel Marketing (Vancouver)
🏢 Socket.dev
📍 Vancouver