Lead innovative demand generation strategies as Hootsuite’s Demand Generation Executive, focusing on driving engagement for Enterprise and Mid-Market segments. Collaborate across functions for measurable results. In this pivotal role, you will steer demand generation initiatives that align with key revenue and product goals.

Your strategies will bridge insights and actions, addressing gaps in funnel performance. Engage closely with teams to create impactful campaigns and enhance account-based marketing practices. Key Responsibilities:
Develop demand generation programs aligned with sales objectives
Balance current customer acquisition with pipeline enhancement
Analyze account-level signals to drive marketing efforts




Partner with Sales and RevOps for account segmentation
Oversee co-branded campaigns with strategic partners Requirements:
Proven B2B SaaS demand generation experience required
Demonstrated expertise in building integrated marketing campaigns
Robust understanding of Enterprise and Mid-Market dynamics
Hands-on experience with account-based marketing
Exceptional analytical skills and team-oriented approach Utilize your strategic marketing expertise to elevate Hootsuite’s demand generation efforts and drive revenue.

📌 Hootsuite Demand Generation Executive Role Toronto
🏢 Hootsuite
📍 Toronto