A respected, innovation-driven wellness brand is seeking an Email Marketing Specialist to join its growing team. With a strong reputation for quality and consumer trust, this established organisation is committed to delivering impactful, education-led marketing that builds lasting relationships. The team operates in a cooperative, fast-paced environment where data, creativity, and continuous improvement are highly valued.The Role:This hybrid role (four days per week in their office in Vaughan) is central to driving consumer engagement through thoughtful lifecycle marketing. The Email Marketing Specialist will own the end-to-end execution of email campaigns, from segmentation and journey planning to deployment and performance analysis. Working closely with brand, creative, and technical teams, this individual will ensure every communication is personalised, compliant, and aligned with broader marketing initiatives. Success in this role requires a balance of strategic thinking and hands-on execution, with a strong focus on optimising engagement and long-term customer value.Responsibilities:Develop and execute audience segmentation and lifecycle email strategiesManage end-to-end email campaigns, including automation, triggers,



and re-engagement flowsCollaborate with creative and brand teams to align messaging and visualsDeploy campaigns within CRM platforms, ensuring accuracy and functionalityConduct quality assurance to ensure optimal rendering across devices and clientsMaintain email database health, including list hygiene and deliverabilityEnsure compliance with CASL, PIPEDA, and evolving privacy standardsAnalyse campaign performance and translate insights into actionable improvementsExecute A/B testing to optimise subject lines, content, and conversion ratesMonitor industry trends to continuously enhance email marketing effectivenessRequirements:3+ years of experience in email marketingHands‑on experience with CRM platforms such as Salesforce Marketing CloudStrong understanding of segmentation, automation, and personalisation strategiesProficiency in HTML/CSS for email developmentExperience collaborating with cross‑functional teams on integrated campaignsStrong analytical skills with the ability to interpret and communicate performance dataExcellent organisational and communication skills#J-18808-Ljbffr

📌 C Email Marketing Cloud Specialist (Winnipeg)
🏢 Maple Leaf Sports & Entertainment
📍 Winnipeg