About RxFood

RxFood is transforming food into medicine through technology, AI, and clinical care. We help individuals improve their health through personalized nutrition guidance powered by real-world food data, evidence-based interventions, and integrated care pathways. Our platform serves individuals managing obesity, diabetes, cardiometabolic health, menopause, and other chronic health conditions. Through partnerships with healthcare providers, insurers, pharmaceutical companies, employers, and digital health organizations, we’re building the infrastructure that makes personalized nutrition accessible at scale.

The Opportunity

This is not a traditional marketing role. We’re looking for a highly accountable, hands‑on marketing leader who can translate complex healthcare, nutrition, AI, and outcomes data into compelling narratives that drive awareness, engagement, adoption, and revenue growth. The ideal candidate is equally comfortable developing strategy, creating content, managing campaigns, supporting enterprise partnerships, analyzing performance metrics, and working cross‑functionally with Product, Clinical, Customer Success, Sales, and Executive Leadership. Success in this role will be measured by tangible business outcomes, including pipeline generation, partner engagement, product adoption, member growth, and brand credibility.

What You’ll Do

Growth & Demand Generation

- Develop and execute marketing campaigns that support enterprise growth and revenue objectives.
- Generate qualified opportunities through digital marketing, events, partnerships, referrals, and thought leadership initiatives.
- Support lead generation efforts for insurers, employers, healthcare systems, pharmaceutical partners, and channel partnerships.
- Optimize acquisition strategies through continuous testing and performance analysis.

Content & Storytelling

- Own the development of marketing content across all channels.
- Translate clinical outcomes, user success stories, product innovations,



and partnership announcements into compelling narratives.
- Create blogs, case studies, presentations, white papers, newsletters, social content, webinars, and executive communications.
- Ensure all content aligns with RxFood's brand voice and evidence‑based approach.

Product Marketing

- Lead go‑to‑market strategies for recent products, features, and clinical programs.
- Develop messaging, positioning, value propositions, and launch plans.
- Partner closely with Product, Clinical, and Customer Success teams to identify opportunities for adoption and engagement.

Partnership Marketing

- Collaborate with strategic partners including insurers, pharmaceutical companies, healthcare organizations, and employers.
- Develop co‑branded campaigns, communications, and success stories.
- Support client launches and ongoing engagement initiatives.

Brand & Communications

- Strengthen RxFood's reputation as a leader in precision nutrition and evidence‑based digital health.
- Manage public relations, media opportunities, speaking engagements, awards submissions, and industry visibility.
- Maintain consistency across all marketing channels and materials.

Analytics & Performance

- Establish and monitor key marketing KPIs.
- Track campaign performance, engagement metrics, conversion rates, pipeline contribution, and ROI.
- Present actionable recommendations based on data and insights.
- Use marketing performance data to continuously improve outcomes.

What Success Looks Like

- Within your first 12 months, you will have: Increased qualified pipeline generation and partner engagement.
- Improved awareness of RxFood among key healthcare and enterprise audiences.
- Launched successful product and partner marketing initiatives.
- Created a scalable content engine that supports (incomplete but noted).

Job Details

- Location Toronto, ON
- Work location On site
- Salary $ 80,000 to $ 110,000 YEAR annually
- Terms of employment Full time
- Starts as soon as possible
- Vacancies 1 vacancy
- Source #

#J-18808-Ljbffr

📌 manager, marketing (Toronto)
🏢 RxFood
📍 Toronto