Join Sun Life as a Brand Strategy & Initiatives Manager and lead impactful brand initiatives in Canada. Work collaboratively to enhance brand storytelling and client engagement.

This 20-month contract role seeks a brand expert with a proven track record in strategy execution and positioning. You'll partner with various teams to align brand narratives with market insights, ensuring cultural relevance and consistency in every client interaction.

This agile position is perfect for a self-starter passionate about brand governance and client connection.

Key Responsibilities:
Develop brand strategy with annual planning insights
Collaborate on positioning for marketing materials
Translate market insights into client initiatives
Align creative direction across campaigns
Ensure adherence to brand guidelines and standards

Requirements:
Minimum 7 years in brand management
Familiarity with digital marketing best practices
Excellent project management and organizational skills
Bilingual skills essential for Quebec interactions
Knowledge of brand measurement preferred

Drive strategic brand initiatives at Sun Life and deliver compelling experiences for clients.
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📌 Brand Initiatives Specialist At Sun Life Kitchener
🏢 Sun Life
📍 Kitchener