Step into the role of VP Marketing & AI Strategy at Sidetrade, focusing on autonomous marketing operations and the martech stack. Drive innovation in lead scoring, enrichment, and campaign execution.

As a hands-on leader, you will craft the multi-year roadmap for AI marketing operations, ensuring alignment with revenue goals. Your role involves setting benchmarks for production-grade agents and reporting directly to the board on their performance. Collaborating with cross-functional teams will enhance your impact in delivering agentic solutions.

Key Responsibilities:
• Lead the development of AI strategies in marketing
• Define production-grade criteria for AI agents
• Guide CMO on AI capabilities and market opportunities




• Measure and report on pipeline influenced by AI workflows
• Optimize marketing technology costs and effectiveness

Requirements:
• Over 12 years in B2B SaaS marketing roles
• Demonstrated success in AI-driven marketing workflows
• Deep expertise in Marketo and Salesforce
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• Strong communicator capable of board-level reporting
• Enjoy a hybrid work model with comprehensive perks

Innovate Sidetrade's marketing with your strong approach to AI and technology.
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📌 Sidetrade VP Marketing & AI Strategy (Alberta)
🏢 Sidetrade
📍 Alberta