Transform CRM strategies at Entain as a CRM Executive based in Toronto. This hybrid role focuses on executing compelling campaigns aimed at improving player engagement and retention.

As part of a 12-month fixed-term contract, you'll report to the CRM Manager and play a crucial role in delivering compliant communications and optimizing customer experiences across channels. You'll work closely with analytics and creative teams to leverage insights for improved performance.

Key Responsibilities:
• Develop and execute engaging CRM communication plans
• Utilize segmentation tools to enhance campaign effectiveness
• QA and deploy campaigns ensuring compliance with standards
• Collaborate with analytics to monitor KPI performance
• Conduct A/B testing to refine campaign timing and messaging

Requirements:
• Proven experience in B2C CRM campaign execution
• Solid understanding of lifecycle marketing strategies
• Experience with CRM platforms like Optimove
• Capable of analyzing reports and measuring performance
• High attention to detail and organization skills

Make an impact in player retention through your CRM expertise at Entain in Toronto.
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📌 Entain CRM Executive Role in Toronto (Ontario)
🏢 Entain Group
📍 Ontario