Shape the future of cancer care with the Princess Margaret Cancer Foundation as a Marketing Analyst focused on Lottery campaigns. This position requires expertise in analyzing and optimizing marketing performance.

You will be instrumental in evaluating multi-channel marketing strategies to enhance audience engagement and revenue. Your role will support deeper insights into customer journeys and campaign effectiveness, essential for strategic decision-making. This is a temporary full time role reporting to the Director of Analytics & Insights.

Key Responsibilities:
• Measure campaign success across email, social media, and more
• Evaluate audience segments and trends for actionable insights
• Maintain attribution models to inform optimization decisions




• Conduct marketing tests and summarize findings
• Create data-driven dashboards for senior stakeholders

Requirements:
• Bachelor's degree in Marketing Analytics or equivalent
• 3-5 years' experience in performance marketing
• Proficient in digital analytics and conversion analysis
• Experience with Google Analytics 4 and dashboard tools
• Ability to communicate complex data clearly

Leverage your expertise in marketing analytics to contribute to vital cancer research initiatives.
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📌 Marketing Analyst for Cancer Research Initiative (Ontario)
🏢 The Princess Margaret Cancer Foundation
📍 Ontario