Take ownership of marketing data as Optro's Senior Manager of Marketing Analytics. This remote role emphasizes data integrity and innovation using AI methodologies to enhance marketing insights.

As a Senior Manager at Optro, you will play a critical role in advancing marketing analytics within one of North America's fastest-growing SaaS companies. With extensive experience in marketing operations and analytics, your responsibilities will include managing performance metrics, leading development of attribution models, and implementing machine learning solutions. Your partnership with cross-functional teams will ensure data-driven decision-making and strategic investment in marketing resources.

Key Responsibilities:
• Lead end-to-end marketing performance analysis
• Build and refine complex attribution models




• Integrate AI for enhanced analytics capabilities
• Design and deliver insightful dashboards
• Prepare detailed executive analysis for strategic initiatives

Requirements:
• 7+ years in marketing analytics leadership
• Expertise in SQL and data validation principles
• Robust grasp of B2B attribution frameworks
• Practical experience with AI-driven analytics techniques
• Excellent executive communication abilities

Lead the charge for Optro's marketing analytics and drive actionable insights through advanced data strategies.
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📌 Optro Marketing Analytics Senior Manager (Manitoba)
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📍 Manitoba