The Sales Representative – Back-up Power is responsible for driving new sales and revenue growth within Quebec and Atlantic Canada by proactively developing and maintaining relationships with key industry contacts. This role is ideal for a sales skilled with experience in industries such as telecom, cable, data center, petrochemical or utility systems. Identify, prospect, and develop new business opportunities with a focus on telecom, cable broadband, data center, petrochemical, and renewable energy market segments
Present East Penn Canada products and services with an emphasis on aligning solutions to customers’ back-up power needs.
Partner with Sales Management to establish clear territory goals and develop customer target lists, drawing from industry networks, trade publications, and digital channels.
Build and maintain strong relationships with existing clients, acting as a trusted advisor to ensure a high level of customer satisfaction and loyalty.
Manage a robust pipeline through use of CRM tools, keeping detailed records of client interactions and sales progress.
Collaborate with the Back-up Power sales team to service major accounts in the territory, ensuring high standards of customer service.
Serve as a liaison between customers and internal teams, facilitating product delivery, installation/setup, and support to ensure seamless service.
Educate customers on sales programs, new products and services promoting East Penn Canada as a reliable, industry-leading partner.
Bachelor’s degree or diploma in Business, Marketing, or a related field an asset.
~7+ years of progressive B2B sales experience, with a strong preference for candidates with established networks in telecom, data centers, utilities, or industrial DC power.
~ Proficiency in MS Word, Excel, PowerPoint,



and CRM tools (Salesforce experience a major asset)
~ Knowledge of mission critical battery applications and specifications is an asset.
~ Proven organizational skills, with the ability to manage multiple accounts and priorities effectively.

Valid Class 5 driver’s license with clean driver’s abstract required.
Ability to participate in occasional travel within territory and for overnight trips (approximately 20% travel requirement)
The incumbent will be required to attend the East Penn office in Laval 2-3 days per week (approximately 50% of the work week)
Here’s how we support our sales teams:
~ Competitive base pay with commission plans paid bi‑weekly
~ Company vehicles or car allowances, including gas cards, so you can focus on growing your business without worrying about expenses
~ Results‑based rewards with annual merit increases, profit sharing, and a deferred profit‑sharing program to support long‑term financial goals
~100% employer‑paid health and dental benefits, plus insurance coverage, a Health Spending Account, and paid sick days to support your health and well‑being
~ Industry‑leading training and development, including in‑house product and sales training, as well as tuition reimbursement to support continued growth
~ Join a team within the battery industry that values your contributions and invests in your long-term success.
We thank all applicants for their interest, however, only those selected for an interview will be contacted by phone, email, and for some roles, by text message.
Accessibility and Inclusion:
East Penn Canada is an equal opportunity employer committed to diversity, inclusion, and accessibility. We welcome applicants from all backgrounds and will provide reasonable accommodations for candidates with disabilities, upon request.

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