Posted Wednesday, August 19, 2026 at 8:00 AM SMART Technologies is an award-winning company that collaborates with bright minds around the world who believe in the power of innovation. Make an impact in education and business and beyond. These are the connections that really matter - and inspire greatness. #As an Email Marketing & Growth Manager, you will own the strategy, execution, optimization, and reporting of email marketing programs that generate demand and move prospects and customers through the funnel .

Working closely with Demand Generation, Product Marketing, Sales, and Data teams, you will translate campaign priorities into high-performing email programs that are measurable, scalable, and aligned to business goals Develop and execute email marketing strategies that support demand generation, customer engagement, lead nurturing, and pipeline progression. Partner with campaign owners, Demand Generation, Product Marketing, Sales, and Data teams to align email strategy with campaign goals, audience targeting, lead scoring, nurture strategy, and funnel conversion . M anage and optimize HubSpot (or equivalent marketing automation platform), including workflows, audience segmentation, lead scoring, campaign attribution, reporting, data quality , and funnel progression insights .

Use CRM, marketing automation, and audience data to segment contacts, personalize messaging, and improve campaign relevance, engagement, and conversion. Manage end-to-end email production, including brief intake, content coordination, list logic, setup, QA, launch, monitoring, optimization, and post-campaign reporting. Track and improve email performance across key metrics including deliverability, open rate, click-through rate, conversion rate, MQLs, SQLs, influenced pipeline, and campaign attribution.

Conduct A/B testing and ongoing optimization of subject lines, creative , calls to action, landing-page alignment, send timing,



workflow logic, and customer journeys. Own email platform health and optimization, including deliverability, database hygiene, consent management, automation governance, and scalable campaign operations. Partner with Digital, Data, and Operations teams to optimize marketing technology integrations, automation workflows, and email platform capabilities to improve efficiency, scalability, and campaign performance.

Deliver clear performance insights and recommendations that show what is working, what needs adjustment, and where to invest next. Post-secondary degree or diploma in Marketing, Communications, Business, or a related field, or equivalent practical experience. 5+ years of experience in email marketing, demand generation, marketing automation, CRM marketing, or a similar digital marketing role. Hands-on experience building, launching, and optimizing email campaigns, drip campaigns, nurture streams, automated journeys, and segmented audience programs.

Strong understanding of demand generation, lead nurturing, funnel progression, campaign attribution, and how email supports MQL, SQL, opportunity, and pipeline outcomes. Hands-on experience managing and optimizing HubSpot (preferred) or similar marketing automation platforms, including workflows, segmentation, nurture programs, reporting, and CRM integrations. Strong analytical skills with the ability to interpret email performance, conversion data, campaign results, and funnel metrics.

Experience with A/B testing, personalization, list hygiene,



deliverability best practices, and consent/compliance requirements. Robust writing, editing, communication, collaboration , and stakeholder management skills, with the ability to translate campaign priorities into clear, compelling email programs.

Experience in B2B, SaaS, technology, education, EdTech, or product-led organizations is an asset. Portfolio or work samples of email campaigns, nurture programs, or marketing content that demonstrate strong writing and campaign execution skills. Full-time, Calgary-based role with regular in-office presence to support collaboration with Demand Generation, Product Marketing, Sales, and Data teams.

Frequent computer-based work using email marketing, CRM, marketing automation, analytics, project management, and collaboration tools. Email marketing programs consistently support demand generation goals and contribute to measurable MQL, SQL, opportunity, and pipeline outcomes. Automated nurture programs, drip campaigns, and customer journeys move leads and customers through the funnel in a timely , relevant, and measurable way.

Funnel conversion rates improve through effective scoring, segmentation, nurture strategy, and collaboration with Demand Generation, Sales, and Data teams. HubSpot and marketing automation platforms are optimized to support efficient campaign execution, accurate reporting, scalable growth, and a strong customer experience. Email reporting provides clear insight into performance, attribution, learnings, and recommended next actions.

At SMART, we are committed to fostering an inclusive, respectful, and equitable workplace where all individuals regardless of race, national or ethnic origin, color, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, or disability can thrive.

📌 Email Marketing and Growth Manager (Calgary)
🏢 SMART Technologies
📍 Calgary