26 Aug
|
Edwards Lifesciences Gruppe
|
Mississauga
26 Aug
Edwards Lifesciences Gruppe
Mississauga
Develop and execute the annual product marketing plan for the Transcatheter Mitral and Tricuspid Therapies (TMTT) Business Unit, advancing commercial strategy for Edwards’ mitral and tricuspid portfolio and effectively engaging key constituents including field sales teams, clinicians, heart team stakeholders and hospital administrators. Develop and lead execution of comprehensive TMTT marketing plans, including campaigns, strategies, tactics, launch readiness plans, and market development initiatives for transcatheter mitral and tricuspid therapies across repair and replacement platforms. Develop TMTT-specific marketing messages based on local/regional strategy, clinical evidence, competitive dynamics, patient pathway insights, and regulatory/legal requirements across the mitral and tricuspid portfolio, while maintaining a OneEdwards mindset and approach.
Drive development and approval of TMTT marketing collateral, labeling, training materials, and clinician-facing resources through relevant legal, medical, regulatory, and compliance review processes in collaboration with cross-functional stakeholders. Develop and adapt Instructions for Use (IFU), patient education materials, and therapy-specific resources required to support regional approvals, commercialization, and safe adoption of TMTT technologies. Lead significant process or corporate initiatives that impact and bring value to the organization including planning and development of internal meetings.
Develop TMTT marketing strategies and education sessions that enable commercial excellence (e.g., training on product, messaging, and competition)
Define and build a body of clinical, economic, and real-world evidence that supports the regional value proposition for transcatheter mitral and tricuspid therapies, including outcomes, quality-of-life impact, and health system value. Manage budgets related to product line, campaigns and projects Analyze clinical, competitive, referral, and market data to assess regional impact of potential TMTT launches, therapy adoption barriers, account readiness, and market growth opportunities. Collaborate with and help lead cross-business-unit strategies that connect TMTT with broader structural heart priorities, including strategic account development, heart team engagement, referral pathway optimization, and OneEdwards customer solutions.
Work closely and build strong relationships with the Global and Regional Marketing teams. Bachelor’s Degree or equivalent in a related field and 10 years of related experience in medical device sales, marketing, structural heart, cardiovascular, or healthcare industry; or Master’s Degree or equivalent in a related field and 8 years of related experience in medical device sales, marketing, structural heart, cardiovascular, or healthcare industry. Proven successful project management skills,
entrepreneurial mindset and a high level of drive and hands on work ethic Expert understanding of marketing concepts and principles as applied to high-growth, clinically complex therapies.
Extensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics. Possess strong clinical knowledge of mitral and tricuspid valve disease, transcatheter structural heart therapies, heart team decision-making, patient referral pathways, and the purchasing/adoption process within complex healthcare networks. Represents leadership on projects within a specific working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management Consult in project setting within specific marketing area Proven expertise in Microsoft Office Suite Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of workplace and prevention of pollution under their span of influence/control Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.
📌 Sr. Marketing Manager TMTT (Mississauga)
🏢 Edwards Lifesciences Gruppe
📍 Mississauga