Company Description

Caffa Coffee is a Canadian specialty coffee importer focused on building direct, transparent, and commercially sustainable connections between Ethiopian coffee origins and the Canadian market. We work with roasters, distributors, wholesalers, cafés, and other B2B partners seeking quality, traceability, reliable supply, and long-term commercial relationships.

Role Description The Business Development & Sales Executive — Specialty Coffee is a contract, performance-driven role focused on generating new business and converting qualified opportunities into commercial accounts.

This is not a passive account-management position. We are looking for someone who can prospect, open doors, engage decision-makers, build a strong sales pipeline, and move opportunities from first contact through samples, quotations, negotiation, and closing.

Key responsibilities include

- Identify and approach qualified roasters, distributors, wholesalers, cafés, foodservice operators, and other B2B buyers.
- Generate new leads and develop commercial opportunities across Canada.
- Build and manage the sales pipeline from prospecting through closing.
- Present Caffa Coffee’s Ethiopian green coffee portfolio to prospective buyers.
- Coordinate samples, quotations, buyer feedback, and commercial follow-ups.
- Negotiate pricing, volumes, and commercial terms in coordination with the founder.
- Convert qualified prospects into active purchasing accounts.
- Build and maintain long-term customer relationships.
- Monitor buyer requirements, market trends, pricing conditions,



and competitor activity.
- Maintain accurate sales activity and pipeline information using CRM or similar tools.

Qualifications

- Proven experience in B2B sales, business development, wholesale, distribution, or commercial account development.
- Demonstrated ability to prospect, generate new business, negotiate, and close deals.
- Experience in specialty coffee, food and beverage, hospitality supply, import-export, commodities, or related sectors is strongly preferred.
- Existing relationships with Canadian roasters, distributors, foodservice operators, or wholesale buyers are a strong advantage.
- Strong communication, presentation, and relationship-building skills.
- Comfortable working independently in an entrepreneurial and results-oriented setting.
- Strong follow-up discipline and ability to manage multiple commercial opportunities simultaneously.
- Familiarity with CRM tools and basic sales reporting.
- Post-secondary education in Business, Marketing, Hospitality, or a related field is an asset; equivalent professional experience will also be considered.

Compensation Performance-oriented compensation structure with commission tied directly to new accounts and successfully closed business. Additional earning potential is available based on commercial performance and account growth.

Work Arrangement

Contract | Flexible / Hybrid | Canada

What Matters Most

We are looking for a deal builder — someone who knows how to create opportunities, earn buyer trust, and turn conversations into revenue.

📌 Business Development & Sales Executive — Specialty Coffee (Ontario)
🏢 Caffa Coffee Importers
📍 Ontario