Directive Consulting is the leading B2B marketing agency for brands that are serious about the metrics that matter most. With over a decade of expertise and more than 420 B2B brands under our belt, we have earned our reputation on real outcomes.

We run through three divisions: Performance, Communications, and Commerce, all wired to share intelligence and answer to revenue. That system spans everything from Paid Media and Content Marketing to PR and Paid Social to Marketplace and Lifecycle Marketing. Tying it all together is our methodology, DiscoverabilityOS™, which aligns brand and demand to guide your ICP to choose you across every decision point.

About The Role

The Content Strategist is a crucial client-facing role responsible for day‑to‑day client deliverables, creating and managing custom client strategies, and communicating with clients and internal stakeholders. The strategist primarily works with enterprise clients and must understand how the service line impacts other areas of business to create a holistic marketing strategy. Internally, the role is titled Account Strategist, Content & SEO.

What You’ll Do

Strategic Excellence and Best Practices

- Develop and implement custom strategies for clients that achieve our NSMs, building on initial client strategy and continuously optimizing based on overall marketing goals and historical performance.
- Collaborate with the Associate Director (AsD) when roadblocks arise to achieve goal attainment.
- Create creative briefs and compelling content campaigns with a focus on ideation grounded in competitor and audience insights.
- Apply best practices such as LTV:CAC modeling, Customer Generation, Share of SERP, and Content Production to inform strategies.

- Goal Setting

- Use data from Google Analytics, CRM, SEMRush,



and Ahrefs to set client goals reviewed and approved by the AsD.

- Project Management

- Ensure the planned strategy is executed, leveraging Asana for task assignment, delegation, and tracking, and coordinating with Project Managers where present.
- Partner with content writers and designers to deliver on time while maintaining quality standards.

- Internal and External Communication

- Build relationships with clients beyond deliverables, maintaining regular communication via Slack and bi‑weekly meetings.
- Report on timeline expectations, goal progress, roadblocks, opportunities for account growth, and any changes in strategy or contact.

- Reporting

- Bi‑weekly client meetings to report on NSM progress and ongoing deliverables.
- Monthly and quarterly reports.
- Bi‑annual business review presentations.

What You’ll Bring

- Proven track record in SEO principles and content strategy, including keyword research, on‑page optimization, and link building.
- Analytical insight and ability to analyse website traffic and SEO metrics using Google Analytics.
- Strong client‑facing communication skills and stakeholder management.
- Familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog.
- Organisational, project, and time management skills.
- Passion for digital marketing, SEO, and content.
- Agency experience,



specifically in B2B tech or SaaS.
- Stay ahead of industry trends, learning how AI and automation can enhance marketing and operations.

Goals

- NSM Attainment: 100%
- MRR Retention: 96%
- CSAT > 4.2
- Upsells / Cross‑sells / Referrals
- Identify opportunities for clients to grow within or across service lines.
- Seek referrals at key moments such as a point of contact starting a new role.

- Client CSAT of 5

What We Offer

We have a set living wage at Directive and offer medical, dental, vision, disability, and life insurance coverage, including a 100% employer‑paid plan for you and a 50% employer contribution for dependents. We also provide mental health support, a gym membership, unlimited PTO with a 2‑week minimum, paid company holidays, birthday off, end‑of‑year recharge, paid parental leave, 401(k) matching, annual bonus, and an annual anniversary trip with peers and executive leadership.

Work Workplace Requirements

As a remote‑first company, you may work from your home office. For positions posted, we accommodate global opportunities in the U.S., Canada, Mexico, and the U.K. Candidates must have current work authorization and reside in the country of assignment. This role requires laptop ownership, reliable internet, and a professional background. Reasonable accommodations are available for qualified individuals with disabilities.

Additional Information

Directive is committed to fostering a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

📌 Content Strategist (Remote Canada) - Future Opening (Montreal)
🏢 Directive
📍 Montreal