Enhance player experiences as a Data-Driven CRM Executive at Entain's Toronto office. Work hybrid to create targeted campaigns that optimize customer engagement and retention. This role is a 12-month fixed-term contract reporting to the CRM Manager. You'll be vital in executing data-led CRM strategies that engage players across various channels. Use segmentation tools and AI insights to refine campaigns and improve overall customer journeys effectively. Key Responsibilities:

- Implement CRM communication plans via multiple channels
- Leverage AI-driven insights for effective campaign targeting
- Build and deploy campaigns focusing on accuracy and compliance
- Analyze KPI performance with analytics teams to drive improvements
- Test A/B variations for optimal campaign effectiveness Requirements:
- Experience in CRM campaigns within B2C sectors
- Knowledge of customer engagement and lifecycle strategies
- Experience with CRM platforms like Optimove or similar
- Solid analytical capabilities for reporting purposes
- Detail-oriented with solid organizational skills Bring your analytical edge to enhance player engagement at Entain in Toronto.

📌 Data-Driven CRM Executive at Entain (Toronto)
🏢 Entain Group
📍 Toronto