Digital Marketing & Ecommerce Specialist

About the Role

We're looking for a creative, analytical, and technically savvy marketer to help grow some of Canada's most recognized footwear brands, including Blundstone Canada, glerups Canada, and Australian Boot Company.

This role is ideal for someone who enjoys working across digital advertising, email marketing, e-commerce and analytics. You'll play a key role in driving customer acquisition and retention, enhancing the online shopping experience, and improving digital performance across multiple brands.

What You'll Do

Digital Advertising

- Plan, launch, and optimize paid advertising campaigns across Google, Meta, Pinterest, and other digital channels.
- Monitor campaign performance and identify opportunities to improve results.
- Support seasonal promotions, product launches, and brand campaigns.

Email & Customer Marketing

- Create and manage email and SMS campaigns through Klaviyo.
- Build customer segments, automated journeys, and targeted campaigns.
- Analyze performance and recommend improvements.
- Develop, execute and maintain a Reddit strategy for all brands.

Analytics & Optimization

- Monitor marketing performance across channels.
- Create reports and dashboards that support business decisions.
- Identify trends, insights, and opportunities for growth.

What We're Looking For

- 5+ years’ experience in digital marketing and e-commerce.
- Proven experience leveraging AI-powered marketing tools (e.g., ChatGPT, Copilot, Gemini,



or similar platforms) to improve strategy, analytics, and overall efficiency.
- Hands-on experience with Google Ads, Meta Ads, and digital campaign management.
- Familiarity with Shopify, Klaviyo, Google Analytics, and related marketing tools.
- Strong analytical, organizational, and problem-solving skills.
- Excellent communication skills and attention to detail.
- French language skills are considered a solid asset.

Why You'll Love It Here

- Work with iconic brands including Blundstone Canada and glerups Canada.
- Make a measurable impact on marketing and e-commerce performance.
- Enjoy variety, autonomy, and meaningful project work.
- Be part of a collaborative and entrepreneurial team.
- Continue growing your digital marketing and e-commerce expertise.
- Competitive compensation package and being a part of one of Canada’s Top 100 Small and Medium sized employers
- Fantastic company culture that values visible leadership, collaboration and fun!
- This role will require 2-4 days onsite per week and an ambition for leadership growth

Pay: $75,000.00-$85,000.00 per year

Benefits

- Casual dress
- Company events
- Dental care
- Employee assistance program
- Extended health care
- Flexible schedule
- Life insurance
- On-site parking
- Paid time off
- Profit sharing
- RRSP match
- Store discount
- Tuition reimbursement
- Vision care
- Wellness program

Work Location: Hybrid remote in Collingwood, ON L9Y 4M7

📌 Digital Marketing and Ecommerce Specialist (Collingwood)
🏢 Tin Shack
📍 Collingwood