Shape the future of media at Critical Mass as a Senior Performance Media Associate, Planning in Toronto. Join a energetic team driving performance media campaigns and optimization efforts. In this role, you'll leverage your 1-3 years of experience in media or advertising to assist in planning and executing digital media strategies.

Your day-to-day responsibilities will include supporting campaign setups, maintaining performance tracking systems, and ensuring outcomes align with client objectives. Key Responsibilities:

- Assist with media planning across digital platforms
- Oversee campaign trafficking, QA, and tracking
- Maintain reporting dashboards for performance analysis
- Identify insights for campaign optimization
- Support the execution of A/B testing efforts Requirements:
- 1–3 years of relevant experience in media or advertising
- Familiarity with Search, Social, and Programmatic media
- Basic knowledge of performance metrics (CPC, CTR)
- Excellent organizational skills and attention to detail
- Eagerness to develop media strategy skills Utilize your creative solutions in digital media at Critical Mass and make an impact today!

📌 Digital Performance Media Associate in Toronto
🏢 CMICA Critical Mass
📍 Toronto