Shape the future of luxury hospitality as the Director of Digital Content Strategy at Four Seasons. Drive editorial excellence, leverage generative AI, and enhance digital merchandising in a hybrid mode. Four Seasons is searching for a commercially minded Director to elevate digital content within its global luxury portfolio.

This senior leadership role requires deep expertise in content strategy, SEO, and data-driven merchandising practices. The ideal candidate will lead a high-performing team and define compelling editorial strategies that resonate with diverse audiences. Key Responsibilities:

- Lead digital editorial strategy aligned with Four Seasons brand voice
- Transform digital merchandising for hotels and experiences




- Implement generative AI for content creation and operations
- Establish governance for content quality and standards
- Mentor and develop a high-performing digital content team

Requirements:

- 10-12 years of experience in digital content strategy
- Bachelor’s degree in relevant field required
- Proven success in luxury or premium brands
- Expertise in SEO, AEO, and GEO practices
- Hands-on experience with generative AI tools

Drive digital innovation, creativity, and storytelling excellence at Four Seasons while shaping a premier content strategy.

📌 Director of Digital Content Strategy (Toronto)
🏢 Four Seasons
📍 Toronto