Who you are

- Proven ability to translate technical features into compelling customer benefits

- Experience working with Sales teams to deliver impactful enablement tools and programs

- Analytical mindset with the ability to interpret data and make data-driven marketing decisions

- Exceptional written and verbal communication skills

- 8+ years of B2B software product marketing experience, including at least 3 years of experience with cybersecurity solutions required

- Strong knowledge of the cybersecurity industry, with an understanding of market dynamics and competitors in the cybersecurity space

- Bachelor’s degree required
- 1-3 years of people leadership experience strongly preferred, with a proven ability to inspire and develop high-performing teams

- MBA preferred

What the job involves

- Our mission is simple: End Cyber Risk. We’re looking for a Director, Product Marketing to be a part of making this happen
- The Director, Product Marketing is responsible for leading the messaging, positioning, and go-to-market strategy for specific products or solution areas

- This role synthesizes market, product, and competitive inputs into actionable marketing strategies to drive product adoption and revenue growth
- The Director will focus on effectively marketing MDR product solutions while collaborating across Sales, Marketing, and Product Management teams

- Develop and execute go-to-market strategies for MDR products, ensuring alignment with business objectives

- Lead the messaging and creation of marketing assets for MDR product offerings, driving customer and partner engagement

- Act as a key partner to the Sales team, enabling them with the tools, training,



and competitive insights needed to position emerging product solutions effectively

- Conduct market analysis to understand customer needs, industry trends, and competitive positioning specific to emerging products

- Build customer personas and use cases to inform positioning and marketing content

- Partner closely with Product Management to influence product development based on customer and market feedback

- Collaborate with the broader Marketing team to design campaigns that drive awareness, pipeline, and revenue for emerging product solutions

- Lead pricing and packaging initiatives in partnership with the Pricing team and Product Management to ensure product-market fit and competitive positioning

- Support cross-functional initiatives, ensuring messaging and positioning consistency across all touchpoints

- Lead, mentor, and develop a small team of product marketers

The application process

- To support a fair, transparent, and engaging interview experience, candidates interviewing remotely are expected to be on camera during all video interviews

- Being on camera fosters authentic connection, improves communication, and allows for full engagement from both candidates and interviewers

- We understand that technical, bandwidth, or location-related challenges may occasionally prevent video use.



If this applies, candidates are required to notify us in advance so we can explore appropriate accommodations

Benefits

- Equity For All Employees: Our salary and benefits packages always include equity, so every employee has a stake in the company’s success

- Pack Unity: We’re on a mission to foster a diverse, equitable, and inclusive workplace and to create positive change in and out of the office

- Professional Development: Arctic Wolf mentors and trains its employees to help their career growth, and encourages and supports employee efforts to enhance their skills and competency through coursework and training

- Flexible Paid Time Off: Arctic Wolf believes that employees should have the opportunity to enjoy time away from work on a flexible basis. Employees are given accountability and authority within their job responsibilities, why not with their flexible time off? We encourage diversity and the ability for you to celebrate the days in the year that are key to you

- Family Forming Benefits: Your family is a part of our Pack, which is why in addition to comprehensive health benefits, we provide access to personalized family-forming support for employees exploring fertility health, those pursuing parenthood, those already pregnant, and other family related benefits

- Volunteer Time Off: As we seek to End Cyber Risk, we also seek to give back to the communities around us, so the world is a safer and better place for all to thrive. All pack members have 3 days of volunteer time off (VTO) to use to give back to their communities in a way that is meaningful to them

📌 Director of Product Marketing (Canada)
🏢 Arctic Wolf
📍 Canada